The impact of banking services on customer engagement and insprition role of gender as a moderator in Iraqi commercial banks

Jassem, Moqdad Ibrahim

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Type :	Thesis
Subject :	HG Finance
Main Author :	Jassem, Moqdad Ibrahim
Additional Authors :	Kesaven Nallaluthan
Title :	The impact of banking services on customer engagement and insprition role of gender as a moderator in Iraqi commercial banks
Hits :	11

Place of Production :	Tanjong Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2025
Corporate Name :	Perpustakaan Tuanku Bainun
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Abstract : Perpustakaan Tuanku Bainun

The study objective was to examine the impact of banking services on customer engagement and inspiration using gender as a moderator, in Iraqi commercial banks. This study used the quantitative research approach. Proportionate sampling technique was used to select 387 of respondents in the study. Data were analyzed using Partial Least Squares Structural Equation Modeling. The findings revealed that consultancy service _ = 0.358, t-value = 6.115; p

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