UPSI Digital Repository (UDRep)
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Abstract : |
Dalam memastikan CSR bercirikan Islam dilaksanakan dengan sebaiknya, faktor dan cabaran menjadi indikator yang harus dipertimbangkan agar pelaksanaannya mengikut garis panduan dan prinsip Islam. Hal ini kerana, pencapaian organisasi Islam yang cemerlang juga dipengaruhi oleh perlaksanaan CSR Islam. Objektif kajian ini memberi tumpuan untuk meneroka faktor dan cabaran pelaksanaan CSR Islam di Bank Islam Malaysia Berhad (BIMB). Kajian ini menggunakan kaedah kualitatif melalui temu bual mendalam dengan sepuluh orang informan yang terdiri daripada pelaksana CSR di BIMB. Hasil kajian mendapati terdapat empat faktor yang menggalakkan BIMB melaksanakan CSR Islam iaitu kesedaran pihak pengurusan, budaya institusi Islam, etika pelaksana CSR dan memenuhi tuntutan masyarakat. Manakala cabaran yang dihadapi untuk melaksanakan CSR Islam adalah dari sudut strategi komunikasi, sumber maklumat, pengurusan sumber manusia dan kewangan |
References |
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