Kajian permintaan cendawan menerusi perspektif agropreneur cendawan di Selangor

Rosmiza M.Z.

QR Code Link :
Type :	article
Subject :	G Geography (General)
ISSN :	2289-4470
Main Author :	Rosmiza M.Z.
Additional Authors :	Rosniza Aznie Che Rose Mazdi Marzuki Jabil Mapjabil
Title :	Kajian permintaan cendawan menerusi perspektif agropreneur cendawan di Selangor

Place of Production :	Universiti Pendidikan Sultan Idris
Year of Publication :	2018

Abstract :

Penggunaan perkapita cendawan dunia sebagai sumber makanan semakin meningkat. Peningkatan permintaan cendawan di pasaran dimangkinkan oleh kelebihan potensi cendawan dalam rantaian industri farmaseutikal, nutraseutikal, kosmesuetikal dan industri hiliran berkaitan. Oleh itu, artikel ini memfokus terhadap penilaian faktor yang mendorong kepada permintaan cendawan di pasaran negeri Selangor. Kajian turut menilai tahap permintaan pasaran cendawan berdasarkan kaum utama. Kajian permintaan ini dinilai menerusi perspektif agropreneur yang menjalankan perusahaan cendawan di Selangor. Saiz sampel terdiri daripada 36 orang agropreneur. Pemilihan Selangor sebagai kawasan kajian adalah kerana saiz permintaan dan penawaran cendawan di pasarannya adalah yang tertinggi di Malaysia. Hasil kajian menonjolkan faktor kesihatan melibatkan potensi perubatan dan nilai nutrisi yang tinggi merupakan pendorong utama kepada permintaan tinggi terhadap cendawan di Selangor selain faktor keenakan rasanya. Pengaruh promosi, rakan dan harga pasaran cendawan yang berpatutan turut mempengaruhi tahap permintaan cendawan di pasaran. Permintaan yang sentiasa meningkat membuka peluang kepada agropreneur untuk meningkatkan pengeluaran hasil serta mengatur strategi lonjakan pemasaran tanaman herba ini. Peningkatan permintaan dan keupayaan penawaran yang cekap akan meningkatkan kepelbagaian potensi produk hiliran cendawan, justeru akan mengukuhkan industri agromakanan di Malaysia.

References

1. Agriculture and Food Development Authority. (2013). Mushroom sector development plan to 2020. Diperoleh daripada https://www.teagasc.ie 2. Alexander, S. (2013). How to grow your own oyster mushrooms on straw. The Premature Research Institute. 3. Amuneke, E. H., Dike, K. S., & Ogbulie, J. N. (2011). Cultivation of Pleurotus ostreatus: An edible mushroom from agrobase waste products. Journal of Microbiology and Biotechnology Research, 1, 1-14. 4. Barney, D. L, (n.d.). Growing mushrooms commercially: Risks and opportunities. Diperoleh daripada http://www.cals.uidaho.edu (15/04/2018). 5. Bashir, A., Vaida, N., & Ahmad Dar, M. (2014). Medicinal importance of mushrooms: A review. International Journal of Advanced Research, 2, 1-4. 6. Chang, S. T., & Miles, P. G. (2004). Mushrooms: Cultivation, nutritional value, medical effect and environmental impact. (2nd ed). United State: CRC Press. 7. Hallock, R. M. (2007). The taste of mushroom. Journal of Spring, 17(1), 33-41. 8. Imran, K. (2011). An investigation of potential marketing strategies for entry into the shiitake mushroom industry in Utah. Utah: Utah State University. 9. Jabatan Pertanian Malaysia. (2015). Statistik pertanian. Diperoleh daripada www.doa.gov.my. 10. Jonathan, S. G., Okorie, A. N., Babayemi, O. J., Oyelakin, A. O., & Akinfemi, A. (2012). Biodegradation of agricultural wastes (rice straw and sorghum stalk) into substrates of utilizable products using white rot fungus (Pleurotus florida). Nature and Science, 10, 131-137. 11. Kementerian Pertanian dan Industri Asas Tani. (2011). Dasar Agromakanan Negara 2011-2020. Kuala Lumpur: Percetakan Watan. 12. Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30, 608-6011. 13. Kumar, S., Chand, G., Srivastava, J. N., & Md. Shamsher, A. (2014). Postharvest technology of Button mushroom: A socio-economic feasibility. Journal of Postharvest Technology, 2, 136-145. 14. Marshall, E., & Nair, N. G. (2009). Make money by growing mushrooms. Rome: Food and Agriculture Organization (FAO) of the United Nations. 15. Mohd Tarmizi, H., Hairazi, R., & Rozhan, A. D. (2013). Understanding the mushroom industry and its marketing strategies for fresh produce in Malaysia. Economic and Technology Management Review, 8, 27-37. 16. Mohd Zaffrie, M. A., & Rawaida, R. (2015). Laporan kajian sosioekonomi 2015. Dlm. Rozhan Abu Dardak, Chubashini Suntharalingam, Shahrin Suhaimee, Nik Rozana Nik Mohd Masdek, Fadhilah Annaim Huda Hashim (pnyt.). Institut Penyelidikan dan Kemajuan Pertanian Malaysia (MARDI). 17. Nasnan, J. (2015). Tanaman cendawan. Kuala Lumpur: Dewan Bahasa dan Pustaka. 18. Rajapakse, P. (2011). New cultivation technology for paddy straw mushroom (volvariella volvacea). Proceedings of the 7th International Conference on Mushroom Biology and Mushroom Product. Diperoleh daripada https://www.researchgate.net 19. Rosmiza, M. Z., Davies, W. P., Rosniza Aznie C. R., Jabil, M. J., & Mazdi, M. (2016). Prospects for increasing commercial mushroom production in Malaysia: Challenges and opportunities. Mediterranean Journal of Social Sciences, 7, 406-415. 20. Rosmiza M.Z. & Juliana, M. H. (2017). Kecenderungan penglibatan agropreneur dalam industri tanaman cendawan di Selangor. Geografia Malaysian Journal of Society and Space, 13, 37-46. 21. Rosmiza, M. Z., & Rosniza Aznie, C. R. (2017). Kajian keberkesanan pakej projek agropreneur muda cendawan Jabatan Pertanian. Fakulti Sains Sosial dan Kemanusiaan: Universiti Kebangsaan Malaysia. 22. Sarah, J. (2012). How your friends influence your food choices. Diperoleh daripada http://www.lifeandhealth. org. 23. Shirur, M. (2011). Round the year cultivation of mushrooms. Dlm. Manjit, S., Vijay, B, Kamal, S., Wakchaure, G.C. (Eds.), Mushrooms cultivation, marketing and consumption. Indian Council of Agricultural Research. 24. Valverde, M. E., Hernandez-Perez, T., & Paredes-Lopez, O. (2015). Edible mushrooms: Improving human health and promoting quality life. International Journal of Microbiology, 1, 1-14. 25. Zhang, Y., Geng, W., Shen, Y., Wang, Y., & Dai, Y. (2014). Edible mushroom cultivation for food security and rural development in China: bio-innovation, technological dissemination and marketing. Sustainability, 6, 2961-2973. 26. Zheng, S., Liu, Q., Wang, H., & Ng, T. B. (2002). Can edible mushrooms promote sustainability in Beijing. Mycological Research, 106, 754-756.

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page