UPSI Digital Repository (UDRep)
Start | FAQ | About

QR Code Link :

Type :article
Subject :L Education (General)
Main Author :Siti Nor Amalina Ahmad Tajuddin
Additional Authors :Collie, Natalie
Title :Exploring the construction of 'National Unity' in Malaysia: framing analysis of texts and audiences
Year of Publication :2017

Abstract :
This paper examines the construction of ‘national unity’ within the culturally diverse society of Malaysia. It does so through a framing analysis of 102 recent Malaysian government advertisements. Audience responses, based on a series of focus group interviews, were also analysed. Although the power of visual advertisements comes from its capacity to blend fact and emotion, to engage audiences, and to add the narrative complexity of ethnicities, this paper also discovers a struggle over the meaning when the frames become contested. The findings suggest that multiple, often conflicting frames are involved in making sense of ‘national unity’ for different stakeholders, yet contested narratives of nationhood and ethnic identity is a central theme of the analysis. This paper contributes to a critical understanding of ‘national unity’ beyond culture, images and identity of multi-ethnic groups from two different narratives: the government through which discourse is constructed and the presence discourse of ethnicity.

References

1. R. Wodak, R. De Cillia, M. Reisigl, and K. Liebhart, The discursive construction of national identities. (2009) [Google Scholar] 2. D. Hartmann, Sociol. Q., vol. 56 (2015) [Google Scholar] 3. R. Hashim and C. Tan. Citizsh. Teach. Learn., 5 (2009) [Google Scholar] 4. J. Engstrom. Democracy and democratisation, In Routledge handbook of ethnic conflict, pp. 103–111 (Routledge, London, 2011) [Google Scholar] 5. O. P. Amienyi, Communicating national integration: Empowering development in African countries (Ashgate Publishing Company, Farnham, 2005) [Google Scholar] 6. S. Mathew and M. A. Ansari, An introduction to education. (2012) [Google Scholar] 7. M. A. Cacciatore, D. A. Scheufele, and S. Iyengar. Mass Commun. Soc., 5436, (2015) [Google Scholar] 8. D. A. Scheufele and D. Tewksbury. J. Commun., 57, (2007) [Google Scholar] 9. S. J. Baran and D. K. Davis, Mass Communication Theory: Foundations, Ferment, and Future, (Nelson Education, Scarborough, 2011). [Google Scholar] 10. S. Kwan and J. Graves. Framing fat: Competing constructions in contemporary culture. (Rutgers University Press, London, 2013) [Google Scholar] 11. B. Van Gorp. Strategies to take subjectivity out of framing analysis, in Doing news framing analysis: Empirical and theoretical perspectives (p. 84-109). (Routledge, New York, 2010) [Google Scholar] 12. B. Van Gorp. J. Commun., 57 (2007) [Google Scholar] 13. G. Rose, Visual methodologies: An introduction to researching with visual materials. (Sage, LA, 2012) [Google Scholar] 14. R. Wodak and J. E. Richardson,. Analysing fascist discourse: European fascism in talk and text. 5, (Routledge(, (London, 2013) [Google Scholar] 15. M. Chan. Discourse Commun., 6 (2012) [CrossRef] [Google Scholar] 16. K. J. Fitzgerald, Recognizing race and ethnicity: Power, privilege, and inequality (Westview Press, Boulder, 2014) [Google Scholar] 17. B. Anderson, Imagined communities: Reflections on the origin and spread of nationalism. (Verso Books, London, 2006) [Google Scholar]


This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page

Installed and configured by Bahagian Automasi, Perpustakaan Tuanku Bainun, Universiti Pendidikan Sultan Idris
If you have enquiries, kindly contact us at pustakasys@upsi.edu.my or 016-3630263. Office hours only.