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How to strategize SME capabilities via entrepreneurial marketing approaches

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General Information
Title
How to strategize SME capabilities via entrepreneurial marketing approaches
Type
Article
Main Author
Suriani Abdul Hamid
Additional Authors
  • Sheerad Sahid
Subject
HB Economic Theory
Language Code
eng
Bibliographic Details
Place of Production
Tanjong Malim
Publisher
Fakulti Pengurusan dan Ekonomi
Year of publication
2019
Degree Type
Not related
Corporate Name
Universiti Pendidikan Sultan Idris

Abstract

Small and Medium Enterprises (SMEs) have played an important role in fostering growth, employment and national income around the world. However, despite the significant role and contribution to the economy, SMEs faced some constraints and challenges that directly affect their business growth and performance. Therefore, the purpose of this paper is to suggest strategies that will help in enhancing SME's capabilities through the entrepreneurial marketing approaches. Firstly, the paper identified the marketing issues faced by SMEs. Subsequently, it focused on the discussion on the EM dimensions that exist in the domain of marketing and entrepreneurship. The researchers had identified and analyzed three EM models in the EM literature. In conclusion, the paper proposed a structural research model to be conducted in the future research.  

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