The dataset for validation of customer inspiration construct in Malaysian context

Arsalan Mujahid Ghouri

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Type :	article
Subject :	HA Statistics
Main Author :	Arsalan Mujahid Ghouri
Additional Authors :	Tai, Mei Kin Nek Kamal bin Yeop Yunus Pervaiz Akhtar
Title :	The dataset for validation of customer inspiration construct in Malaysian context

Place of Production :	Tanjong Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2019
Corporate Name :	Universiti Pendidikan Sultan Idris

Abstract : Universiti Pendidikan Sultan Idris

This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL.

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