UPSI Digital Repository (UDRep)
|
UPSI Digital Repository (UDRep)
|
|
|
| ||||||||||||||||||||
| Abstract : Universiti Pendidikan Sultan Idris |
| Purpose
This study aims to determine the eect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers.
Design/methodology/approach
This study adopts the positivist, deductive and quantitative approach. A sample consisting of 257 Muslim consumers, at least 15 years old, were selected using systematic street-intercept sampling method. Data collected using a self-administered questionnaire were analysed using descriptive statistics and structural equation modelling (SEM).
Findings
The ndings reveal the signicant positive eect of health knowledge on nutrition-label use and attitude towards nutrition label, but only attitude towards nutrition label signicantly predicts healthy food choice.
Research limitations/implications
Though the ndings add to the existing literature, provide useful information on how nutrition label could guide the consumer to make healthier food choices and serve as a reference point that could stimulate and guide future researchers and other relevant parties, this study is limited by several factors that require replication in future research.
Originality/value
This research is perhaps one of the rst attempts to consider the role of nutrition label as one of the ways to comply with the Tayyib principle.
|
| This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials. You may use the digitized material for private study, scholarship, or research. |