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UPSI Digital Repository (UDRep)
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| Abstract : Universiti Pendidikan Sultan Idris |
| Purpose
This study aims to determine the eect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers.
Design/methodology/approach
This study adopts the positivist, deductive and quantitative approach. A sample consisting of 257 Muslim consumers, at least 15 years old, were selected using systematic street-intercept sampling method. Data collected using a self-administered questionnaire were analysed using descriptive statistics and structural equation modelling (SEM).
Findings
The ndings reveal the signicant positive eect of health knowledge on nutrition-label use and attitude towards nutrition label, but only attitude towards nutrition label signicantly predicts healthy food choice.
Research limitations/implications
Though the ndings add to the existing literature, provide useful information on how nutrition label could guide the consumer to make healthier food choices and serve as a reference point that could stimulate and guide future researchers and other relevant parties, this study is limited by several factors that require replication in future research.
Originality/value
This research is perhaps one of the rst attempts to consider the role of nutrition label as one of the ways to comply with the Tayyib principle.
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