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Type :article
Subject :H Social Sciences (General)
Main Author :Rusliza Yahaya
Additional Authors :Juliana Osman
Nor Asiah Omar
Zuraidah Zainol
Title :Application of the Tayyib concept among Malaysian Muslim consumers
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2019
Corporate Name :Universiti Pendidikan Sultan Idris
PDF Full Text :The author has requested the full text of this item to be restricted.

Abstract : Universiti Pendidikan Sultan Idris
Purpose This study aims to determine the eect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers. Design/methodology/approach This study adopts the positivist, deductive and quantitative approach. A sample consisting of 257 Muslim consumers, at least 15 years old, were selected using systematic street-intercept sampling method. Data collected using a self-administered questionnaire were analysed using descriptive statistics and structural equation modelling (SEM). Findings The ndings reveal the signicant positive eect of health knowledge on nutrition-label use and attitude towards nutrition label, but only attitude towards nutrition label signicantly predicts healthy food choice. Research limitations/implications Though the ndings add to the existing literature, provide useful information on how nutrition label could guide the consumer to make healthier food choices and serve as a reference point that could stimulate and guide future researchers and other relevant parties, this study is limited by several factors that require replication in future research. Originality/value This research is perhaps one of the rst attempts to consider the role of nutrition label as one of the ways to comply with the Tayyib principle.    
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