Kerangka konseptual reka bentuk emoji untuk poster kesedaran dalam bentuk media bercetak

Noorlida Daud

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Type :	article
Subject :	NX Arts in general
Main Author :	Noorlida Daud
Additional Authors :	Ahmad Zamzuri Mohamad Ali
Title :	Kerangka konseptual reka bentuk emoji untuk poster kesedaran dalam bentuk media bercetak

Place of Production :	Tanjong Malim
Publisher :	Fakulti Seni, Komputeran dan Industri Kreatif
Year of Publication :	2019
Corporate Name :	Universiti Pendidikan Sultan Idris

Abstract : Universiti Pendidikan Sultan Idris

Reka bentuk flat dan skeuomorphism merupakan pendekatan yang seringkali digunakan dalam pelbagai bentuk medium komunikasi. Kedua pendekatan ini juga menjadi asas kepada reka bentuk emoji yang dikatakan berjaya menjana emosi dalam komunikasi teks. Namun, komunikasi teks yang dimaksudkan hanya merangkumi komunikasi secara digital atau dalam talian sahaja. Komunikasi lain yang juga berorientasikan teks, seperti poster kesedaran juga seharusnya boleh menggunakan emoji bagi menjana emosi positif pengguna. Namun, timbul persoalan mengenai pendekatan reka bentuk yang bagaimana dapat memberi kesan emosi positif yang seterusnya mampu mencetus empati dalam kalangan pengguna? Oleh itu, bagi menjawab persoalan ini, suatu kerangka konseptual awal dibina dengan bersandarkan tinjauan literatur yang dilakukan dalam penulisan ini. Kerangka konseptual ini boleh dijadikan panduan dalam membina persoalan-persoalan kajian lanjutan terhadap isu ini.

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