UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
Kajian ini bertujuan untuk mengkaji faktor individu (sikap dan efikasi kendiri),
teknologi (jangkaan prestasi dan jangkaan usaha), persekitaran (pengaruh sosial dan keadaan
fasiliti), perubahan persekitaran (pencetus peristiwa) dan hubungannya dengan niat dan penggunaan
sosial dagang (s-dagang). Kajian ini juga menguji model penerimaan dan penggunaan s-dagang bagi
usahawan perusahaan kecil sederhana (PKS) di Malaysia. Kajian tinjauan ini telah dijalankan di
sembilan buah negeri di Malaysia melibatkan 250 usahawan PKS. Data telah dianalisis menggunakan
teknik Partial Least Squared Structural Equation Modelling (PLS-SEM). Dapatan kajian menunjukkan
bahawa terdapat hubungan yang signifikan antara faktor individu (β = 0.341, p |
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