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Type :thesis
Subject :HF Commerce
Main Author :Azilahwati Adam
Title :Penerimaan dan penggunaan S-dagang dalam kalangan usahawan PKS di Malaysia
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2018
Corporate Name :Universiti Pendidikan Sultan Idris
PDF Guest :Click to view PDF file

Abstract : Universiti Pendidikan Sultan Idris
Kajian  ini  bertujuan  untuk  mengkaji  faktor  individu  (sikap  dan  efikasi  kendiri), teknologi (jangkaan prestasi dan jangkaan usaha), persekitaran (pengaruh sosial dan keadaan  fasiliti), perubahan persekitaran (pencetus peristiwa) dan hubungannya dengan niat dan penggunaan  sosial dagang (s-dagang). Kajian ini juga menguji model penerimaan dan penggunaan s-dagang bagi  usahawan perusahaan kecil sederhana (PKS) di Malaysia. Kajian tinjauan ini telah dijalankan di  sembilan buah negeri di Malaysia melibatkan 250 usahawan PKS. Data telah dianalisis menggunakan  teknik Partial Least Squared Structural Equation Modelling (PLS-SEM). Dapatan kajian menunjukkan  bahawa terdapat hubungan yang signifikan antara faktor individu (β = 0.341, p

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