Aaker, D. A. (1991). Managing Brand Equity Capitalizing on the Value of a Brand
Name. New York: Free Press.
Aaker, D. A., Kumar, V., Day, G. S., & Leone, R. P. (2011). Marketing Research
(Tenth Edit). John Wiley & Sons.
Aal, L. B., Parmar, J. N., Patel, V. R., Dhrubo, P., & Sen, J. (2014). Whatsapp , Skype
, Wickr , Viber , Twitter and Blog are Ready to Asymptote Globally from All Corners during
Communications in Latest Fast Life. Research J.Science and Tech, 6(2), 101–116.
Ab Hamid, M. R., Mustafa, Z., Mohd Suradi, N. R., Idris, F., & Abdullah, M. (2013). Perbandingan
anggaran parameter terhadap model kecemerlangan prestasi institut pengajian tinggi (IPT)
bersandarkan nilai teras: Pendekatan penganggaran kebolehjadian maksimum (ML) dan kuasa
dua terkecil separa (PLS). Sains Malaysiana, 42(8), 1159–1166.
Abu-Rumman H., A., & Alhadid, A. Y. (2014). The Impact of Social Media Marketing on Brand Equity?:
An Empirical Study on Mobile Service Providers in Jordan. Review of Integrative Business &
Economics Research, 3(1), 315–326.
Adegbuyi, O. A., Akinyele, F. a., & Akinyele, S. T. (2015). Effect of Social Media Marketing on
Small Scale Business Performance in Ota-Metropolis, Nigeria. International Journal of
Social Sciences and Management, 2(3), 275–283. doi:10.3126/ijssm.v2i3.12721
Afthanorhan, W. M. A. B. W. (2013). A Comparison Of Partial Least Square Structural Equation
Modeling (PLS-SEM) and Covariance Based Structural Equation Modeling (CB-SEM) for
Confirmatory Factor Analysis. International Journal of Engineering Science and Innovative
Technology (IJESIT), 2(5), 198–205.
Ahlberg, J. R. (2010). Marketing through Social Media.
Akar, E., & Mardikyan, S. (2014). Analyzing Factors Affecting Users ’ Behavior Intention
to Use Social Media?: Twitter. International Journal of Business and Social Science,
5(11), 85–95.
Alam, S. S. (2009). Adoption of internet in Malaysian SMEs. Journal of Small Business and
Enterprise Development, 16(2), 240–255. doi:10.1108/14626000910956038
Al-Ammary, J. H., Al-Sherooqi, A. K., & Al-Sherooqi, H. K. (2014). The Acceptance of Social
Networking as a Learning Tools at University of Bahrain. International Journal of Information
and Education Technology, 4(2), 208–214.
doi:10.7763/IJIET.2014.V4.400
Alarcón-del-Amo, M.-C., Lorenzo-Romero, C., & Gomez-Borja, M.-A. (2012).
Analysis of Acceptance of Social Networking Sites. African Journal of Business Management, 6(29),
8609–8619. doi:10.5897/AJBM11.2664
Allen, M. (2012). What was Web 2.0? Versions as the Dominant Mode of Internet History.
New Media & Society, 15(2), 260–275. doi:10.1177/1461444812451567
Amanullah, A. N. A. A., & Ali, N. A. M. (2014). The Most Favourable Mobile Messaging
Apps among IIUM Students. International Journal of Science and Research (IJSR), 3(12),
2497–2502. Retrieved from www.ijsr.net
Andres, L. (2012). Designing & Doing Survey Research. Sage Publications.
Andzulis, J. “Mick,” Panagopoulos, N. G., & Rapp, A. (2012). A Review of Social Media and
Implications for the Sales Process. Journal of Personal Selling and Sales Management, 32(3),
305–316. doi:10.2753/PSS0885-3134320302
Anuar, A., & Yusuff, R. M. (2011). Manufacturing Best Practices in Malaysian Ssmall and Medium
Enterprises (SMEs). Benchmarking: An International Journal, 18(3), 324–341.
doi:10.1108/14635771111137750
Arca, C. (2012). Social Media Marketing Benefits for Businesses?: Why and How Should
Every Business Create and Develop its Social Media Sites??
Ardestani, A. S., Amirzadeh, Y., & Amrollahi, M. H. (2012). A Study of the
Relationship between Brand Value and the Performance of Private Banks in Terms of E-Cards Sales.
European Journal of Experimental Biology, 2(5), 1833–1838.
Ardjouman, D. (2014). Factors Influencing Small and Medium Enterprises (SMEs) in Adoption and Use
of Technology in Cote d’Ivoire. International Journal of Business and Management, 9(8),
179–190. doi:10.5539/ijbm.v9n8p179
Asamoah, E. S. (2014). Customer Based Brand Equity (CBBE) and the Competitive Performance of SMEs
in Ghana. Journal of Small Business and Enterprise Development, 21(1), 117–131.
doi:10.1108/JSBED-10-2013-0154
Ashraf, A. R., Thongpapani, N., & Auh, S. (2014). The Application of the Technology Acceptance
Model Under Different Cultural Contexts?: The Case of Online Shopping Adoption. Journal of
International Marketing, 22(3), 68–93.
Awang, Z. (2012). Research Methodology and Data Analysis (2nd Editio). UiTM Press.
Babbie, E. (1990). Survey Research Methods (Second Edi). Wadsworth.Inc.
Babbie, E. (2010). The Practice of Social Research (Twelft Edi). Wadsorth Cencage
Learning.
Bakar, N. H. A., Mohamed, Z., Abdullah, M. F. N. L., & Yusof, S. I. B. M. (2015).
Pembinaan Model Berstruktur Penyesuaian Akademik dalam Kalangan Pelajar.
Journal of Human Capital Development, 8(1), 23–37.
Bakar, N. H. A., Mohamed, Z., & Yusof, S. I. M. (2015). Model Pencapaian Matematik Berasaskan
Penyesuaian Pelajar: Pendekatan Kuasa Dua Terkecil Separa. Jurnal Kurikulum & Pengajaran Asia
Pasifik, 3(2), 20–31.
Banerjee, N., & Dey, A. K. (2013). Identifying the Factors Influencing Users’ Adoption of Social
Networking Websites—A Study on Facebook. International Journal of Marketing Studies, 5(6), 109–122.
doi:10.5539/ijms.v5n6p109
Barreda, A. (2014). Creating brand equity when using travel-related online social network
Web sites. Journal of Vacation Marketing, 20(4), 365–379.
doi:10.1177/1356766714532465
Barreda, A. (2014). Creating Brand Equity When Using Travel-related Online Social Network Web
Sites. Journal of Vacation Marketing, 20(4), 365–379. doi:10.1177/1356766714532465
Bashar, A., Ahmad, I., & Wasiq, M. (2012). Effectiveness of Social Media as a
Marketing Tool?: An Empirical Study. International Journal of Marketing, Financial Services
& Management Research, 1(11), 1–13.
Bataineh, A. Q., & Al-Smadi, H. M. (2015). Factors Impact Customers Engagement in eWOM on SNSs
of Non-Profit Organizations: The Moderating Role of Habit. International Journal of
Business and Management, 10(6), 178–187. doi:10.5539/ijbm.v10n6p178
Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing Meets Web 2.0, Social
Media, and Creative Consumers: Implications for International Marketing Strategy.
Business Horizons, 55(3), 261–271. doi:10.1016/j.bushor.2012.01.007
Biswas, K. K., & Farhana, J. M. (2015). Social Media in Collaborative Learning in Higher Education
A qualitative Case Study of Teachers ’ and Students ’ Views.
Blair, J., Czaia, R. F., & Blair, E. a. (2014). Designing Surveys?: A Guide to Decisions and
Procedures (Third Edit). Sage publication.
Brogi, S., Calabrese, A., Campisi, D., Capece, G., Costa, R., & Di Pillo, F. (2013). The Effects of
Online Brand Communities on Brand Equity in The Luxury Fashion Industry. International Journal of
Engineering Business Management, 5(32), 1–9. doi:10.5772/56854
Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are Social Media Replacing Traditional
Media in terms of Brand Equity Creation? Management Research
Review, 35(9), 770–790. doi:10.1108/01409171211255948
Bulearca, M., & Bulearca, S. (2010). Twitter?: a Viable Marketing Tool for SMEs??
Global Business and Management Research?: An International Journal, 2(4), 296– 309.
Busscher, N. (2013). Social Media?: Their Role as Marketing Tools in B2B Marketing.
In IBA Bachelor Thesis Conference (pp. 1–17).
Byrne, B. M. (2010). Structural Equation Modeling with AMOS (2nd Editio).
Routledge.
Calisir, F., Atahan, L., & Saracoglu, M. (2013). Factors Affecting Social Network Sites Usage on
Smartphones of Students in Turkey. In Proceedings of the World Congress on Engineering and
Computer Science (Vol. 2, pp. 23–25).
Caniels, M. C. J., Lenaerts, H. K. ., & Gelderman, C. J. (2015). Explaining the Internet Usage of
SMEs?: The Impact of Market Orientation, Behavioural Norms, Motivation and
Technology Acceptance. Inernet Research, 25(3), 358 – 377.
Chan, N. L., & Guillet, B. D. (2011). Investigation of Social Media Marketing: How Does the Hotel
Industry in Hong Kong Perform in Marketing on Social Media Websites? Journal of Travel
& Tourism Marketing, 28(4), 345–368. doi:10.1080/10548408.2011.571571
Chang, H. H., & Chen, S. W. (2008). The impact of Customer Interface Quality,
Satisfaction and Switching Costs on E-loyalty: Internet Experience as a
Moderator. Computers in Human Behavior, 24(6), 2927–2944.
doi:10.1016/j.chb.2008.04.014
Chang, Y.-S., & Yang, C. (2013). Why Do We Blog? From the Perspectives of Technology
Acceptance and Media Choice Factors. Behaviour & Information Technology, 32(4), 371–386.
doi:10.1080/0144929X.2012.656326
Chanthinok, K., Ussahawanitchakit, P., & Jhundra-indra, P. (2015). Social Media Marketing
Strategy and Marketing Performance: Evidence from E-commerce Firms in Thailand. AU-GSB
E-Journal, 8(1), 1–19.
Chayawan, C., & Mongkut, K. (2011). A Study of factors Affecting Social Network Used in Thailand.
In The 11th International DSI and the 16th APDSI Joint Meeting (pp. 1–7).
Chen, Y.-F. (2013). See you on Facebook: Exploring influences on Facebook Continuous
Usage. Behaviour & Information Technology, 33(11), 1208–1218.
doi:10.1080/0144929X.2013.826737
Chigora, F. (2016). Social Media and Brand Equity?: Reality for Small to Medium
Enterprises in Zimbabwe Tourism Industry. International Journal of Innovative
Research & Development, 5(4), 23–29.
Choi, G., & Chung, H. (2013). Applying the Technology Acceptance Model to Social
Networking Sites ( SNS ): Impact of Subjective Norm and Social Capital on the Acceptance of SNS.
Journal of Human-Computer Interaction, 29(10), 619–628. doi:10.1080/10447318.2012.756333
Church, K., & Oliveira, R. De. (2013). What ’ s up with WhatsApp?? Comparing Mobile Instant
Messaging Behaviors with Traditional SMS. In MobileHCI (pp. 352–361).
Clow, K. E., & James, K. E. (2014). Essentials of Marketing Research?: Putting Research
Into Practice. Sage Publications.
Cohen, J., Cohen, P., West, S. G., & Aiken, L. S. (2003). Applied Multiple
Regression/Correlation Analysis for the Behavioural Sciences (Third Edit). Tailor & Francis.
Creswell, J. W. (2009). Research Design?: Qualitative, Quantitative and Mixed Methods
Approaches (Third Edit). Sage Publications.
Creswell, J. W. (2012). Educational Research: Planning, Conducting, and Evaluating Quantitative and
Qualitative Research. Educational Research (Vol. 3).
Cui, D. (2015). Beyond “Connected Presence”: Multimedia Mobile Instant Messaging in Close
Relationship Management. Mobile Media & Communication, 4(1), 19– 36. doi:10.1177/2050157915583925
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors Influencing SMEs
Adoption of Social Media Marketing. Procedia - Social and Behavioral Sciences, 148(2014), 119–126.
doi:10.1016/j.sbspro.2014.07.025
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use and User Acceptance Information
Technology. Management Information System Center, 13(3), 319– 340.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and Intrinsic
Motivation to use Computers in the Workplace. Journal of Applied Social …, 22, 1111–1132.
doi:10.1111/j.1559-1816.1992.tb00945.x
Davis, F. D., & Venkatesh, V. (1996). A Critical Assessment of Potential Measurement Biases in the
Technology Acceptance Model: Three Experiments. International Journal of Human-Computer Studies,
45(1), 19–45. doi:10.1006/ijhc.1996.0040
Destiana, I., Salman, A., & Abd Rahim, M. H. (2013). Penerimaan Media Sosial?: Kajian
Dalam kalangan Pelajar Universiti di Palembang. Malaysian Journal of Communication, 29(2),
125–140.
Dew, L., & Kwon, W.-S. (2010). Exploration of Apparel Brand Knowledge: Brand Awareness, Brand
Association, and Brand Category Structure. Clothing and
Textiles Research Journal, 28(1), 3–18. doi:10.1177/0887302X09341877
Dilver, S. (2015). Competitive Advantage through Effective Management of
Information Technology: a Case of Small, Medium and Micro-sized Enterprise (SMMEs) in Southern
Turkey.
Durkin, M., McGowan, P., & McKeown, N. (2013). Exploring Social Media Adoption in Small to
Medium-sized Enterprises in Ireland. Journal of Small Business and Enterprise Development, 20(4),
716–734. doi:10.1108/JSBED-08-2012-0094
Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The History of
Social Media and its Impact on Business. The Journal of Applied Management and
Entrepreneurship, 16(3), 1 – 13.
Edwards, S. M. (2011). A Social Media Mindset. Journal of Interactive Advertising, 12(1), 1–3.
doi:10.1080/15252019.2011.10722186
F?dor, G. L. (2014). The Emergence and Development of the Technology Acceptance Model ( TAM ).
In International Conference“Marketing-from information to decision” 7th Edition (pp. 149–161).
Faqih, K. M. S. (2013). Exploring the Influence of Perceived Risk and Internet Self- efficacy on
Consumer Online Shopping Intentions?: Perspective of Technology Acceptance Model.
International Managemnet Review, 9(1), 67–78.
Field, A. (2009). Discovering Statistics Using SPSS (Third Edit). Sage Publications.
Fosso, W. S., & Carter, L. (2014). Social Media Tools Adoption and Use by SMEs?:
An Empirical Study. Journal of End User and Organizational Computing, 26(1),
1–16.
Freimuth, D. (2013). Tweeting for Businesses?: Increasing the Return on Investment of Social Media
by using Links. IBA Bachelor Thesis Conference.
Gensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing Brands in the Social
Media Environment. Journal of Interactive Marketing, 27(4), 242– 256.
doi:10.1016/j.intmar.2013.09.004
George, A., & Kumar, G. S. G. (2013). Antecedents of Customer Satisfaction In Internet
Banking: Technology Acceptance Model (TAM) Redefined. Global Business Review, 14(2010),
627–638. doi:10.1177/0972150913501602
George, D., & Mallery, P. (2010). SPSS for Windows Step by Step: A Simple Guide and References,
17.0 Update (10th Editi). Boston: Pearson.
Ghozali, H. I. (2014). Structural Equation Modeling?: Metode Alternatif dengan Partial Least
Squares (PLS) (4th Editio). Universitas Diponegoro Semarang.
Gilfoil, D. M., & Jobs, C. (2012). Return on Investment For Social Media?: A Proposed Framework
For Understanding , Implementing , And Measuring The Return.
Journal of Business & Economics Research, 10(11), 637–650.
Gong, W. (2012). Factors Influencing Perceptions Towards Social Networking Websites
in China. In Proceedings Cultural Attitudes Towatds Technoogy and Communication (pp.
420–429).
Goodrich, K., & Mooij, M. de. (2014). How “Social” are Social Media? A Cross- Cultural
Comparison of Online and Offline Purchase Decision Influences. Journal of Marketing
Communications, 20(1-2), 103–116.
doi:10.1080/13527266.2013.797773
Goyal, S. (2013). Advertising on Social Media. Scienntific Journal of Pure and Applied Science,
2(5), 220–223.
Gruzd, A., Wellman, B., & Takhteyev, Y. (2011). Imagining Twitter as an Imagined Community.
American Behavioral Scientist, 55(July), 1294–1318.
doi:10.1177/0002764211409378
Hair, J. F., Sarstedt, M., Pieper, T. M., & Ringle, C. M. (2012). The Use of Partial Least Squares
Structural Equation Modeling in Strategic Management Research: A Review of Past Practices
and Recommendations for Future Applications. Long Range Planning, 45(5-6), 320–340.
doi:10.1016/j.lrp.2012.09.008
Hair, J. J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least
Squares Structural Equation Modelling (PLS-SEM). Sage Publications.
Hair, J. J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least
Square Structural Equation Modelling (PLS-SEM) (Second Edi). Sage Publications.
Hair, J. J. F., Wolfinbanger, M. F., Ortinau, D. J., & Bush, R. P. (2010). Essentials of Marketing
Research (Second Edi). McGraw-Hill Irwin.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelweiser, V. G. (2014). Partial Least Squares
Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research.
European Business Review, 26(2), 106–121. doi:10.1108/EBR-10-2013-0128
Hajli, M. N. (2013). A Study of the Impact of Social Media on Consumers.
International Journal of Market Research, 56(3), 387–404.
Hakala, U., Svensson, J., & Vincze, Z. (2012). Consumer-based Brand Equity and Top- of-mind
Awareness: a Cross-country Analysis. Journal of Product & Brand Management, 21(6), 439–451.
doi:10.1108/10610421211264928
Handayanto, A. J. (2016). Analysis of Consumer Awareness on Twitter
Communication and Brand Equity of Bear Brand Milk. Journal of Research in
eting, 5(2), 348–356.
Hashim, N. A., Nor, S. M., & Janor, H. (2016). Riding the Waves of Social Commerce?:
An Empirical Study of Malaysian Entrepreneurs. Geografia Online TM Malaysian Journal of Society and
Space, 2(2), 83–94.
Hassan, S., Nadzim, S. Z. A., & Shiratuddin, N. (2015). Strategic Use of Social Media for Small
Business Based on the AIDA Model. Procedia - Social and Behavioral Sciences, 172(2015), 262–269.
doi:10.1016/j.sbspro.2015.01.363
Hayes, T. P. (2012). Predicting Information Technology Adoption in Small Business: An Extension of
the Technology Acceptance Model. Academy of Information and Management Sciences Journal, 15(1),
37–47.
Helmi, M., Asyiek, M., & Mustafa, M. (2014). Factors That Lead to the Attention of Advertisements
Displayed on Social Media. Journal of Applied Science and Agriculture, 9(11), 38–41.
Homburg, C., Klarmann, M., & Schmitt, J. (2010). Brand Awareness in Business Markets:
When is it Related to Firm Performance? International Journal of Research in Marketing,
27(3), 201–212. doi:10.1016/j.ijresmar.2010.03.004
Howison, S., Finger, G., & Hauschka, C. (2014). Insights into the Web Presence, Online Marketing,
and the Use of Social Media by Tourism Operators in Dunedin, New Zealand. Anatolia: An
International Journal of Tourism and Hospitality Research, 1–15. doi:10.1080/13032917.2014.940357
Huang, L. (2012). Social Media as a New Play in a Marketing Channel Strategy: Evidence
from Taiwan Travel Agencies’ Blogs. Asia Pacific Journal of Tourism Research, 17(6), 615–634.
doi:10.1080/10941665.2011.635664
Hudson, S., & Thal, K. (2013). The Impact of Social Media on the Consumer Decision Process:
Implications for Tourism Marketing. Journal of Travel & Tourism Marketing, 30(1-2),
156–160. doi:10.1080/10548408.2013.751276
Husain, M. Y., Mustapha, R., Mokhtar, S. B., & Zainudin, S. A. M. (2011). Pengesahan Instrumen
Kemahiran Employability: Analisis Faktor Penerokaan (EFA). In Persidangan Kebangsaan
Penyelidikan dan Inovasidalam Pendidikan dan Latihan Teknik dan Vokasional (pp. 1–10).
Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The Impact of User Interactions in
Social Media on Brand Awareness and Purchase Intention: the Case of MINI on Facebook. Journal of
Product & Brand Management, 22(5), 342–351. doi:10.1108/JPBM-05-2013-0299
Jabatan Perangkaan Malaysia. (2012). Banci ekonomi 2011?: Profil Perusahaan Kecil dan Sederhana.
Jabatan Perangkaan Malaysia. (2014). Akaun Negara Perusahaan Kecil dan Sederhana
2005-2013.
Jackson, S. L. (2006). Research Methods and Statistics?: A Critical Thinking Approach.
Thomson Wadsworth.
Jagongo, A., & Kinyua, C. (2013). The Social Media and Entrepreneurship Growth ( A New Business
Communication Paradigm among SMEs in Nairobi ). International Journal of Humanities and Social
Science, 3(10), 213–227.
Jalilvand, M. R., & Samiei, N. (2012). The Effect of Electronic Word of Mouth on Brand Image and
Purchase Intention: An Empirical Study in the Automobile Industry in Iran. Marketing
Intelligence & Planning, 30(4), 460–476. doi:10.1108/02634501211231946
John, N. A. (2012). Sharing and Web 2.0: The Emergence of a Keyword. New Media & Society, 15(2),
167–182. doi:10.1177/1461444812450684
Jones, N., Borgman, R., & Ulusoy, E. (2015). Impact of Social Media on Small
Businesses. Journal of Small Busuiness and Enterprise Development, 22(4), 611– 632.
Kabue, J. N. (2013). Factors Influencing Adoption of Social Media Advertising on Growth
of Small and Medium Enterprises: A Case of Nairobi County, Kenya.
Kang, M., & Schuett, M. A. (2013). Determinants of Sharing Travel Experiences in Social Media.
Journal of Travel & Tourism Marketing, 30(April 2015), 107.
doi:10.1080/10548408.2013.751237
Kaplan, A. M. (2012). If you love something, let it go mobile: Mobile marketing and mobile
social media 4x4. Business Horizons, 55, 129–139.
doi:10.1016/j.bushor.2011.10.009
Kaplan, A. M., & Haenlein, M. (2010). Users Of The World, Unite! The Challenges and Opportunities
of Social Media. Business Horizons, 53(1), 59–68. doi:10.1016/j.bushor.2009.09.003
Kapoor, P. S., R., Jayasimha K., & Sadh, A. (2013). Brand-related, Consumer to
Consumer, Communication via Social Media. IIM Kozhikode Society & Management
Review, 2(1), 43–59. doi:10.1177/2277975213496514
Karimi, S., & Naghibi, H. S. (2015). Social Media Marketing (SMM) Strategies for Small to Medium
Enterprises (SMEs). International Journal of Information, Business and Management, 7(4), 86 –
98. doi:10.1016/j.ijinfomgt.2010.11.002
Kathuria, L. M., & Mamta. (2012). Understanding Financing Practices and Constraints of Small and
Medium Enterprises in Textile and Clothing Sector: An Empirical Study. Asia-Pacific Journal of
Management Research and Innovation, 8(3), 303– 314. doi:10.1177/2319510X1200800310
Keller, K. L. (1993). Conceptualizing, Measuring and Managing Customer-Based
Brand Equity. Journal of Marketing, 57(1), 1–22. doi:10.2307/1252054
Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and
Managing Brand Equity. Retrieved
from http://books.google.com/books?hl=en&lr=&id=kWicAQAAQBAJ&oi=fnd&pg=
PP2&dq=Strategic+Brand+Management&ots=P1tQpj8OOj&sig=HCXO8Z_TN
bsQwkBZIxxHs3gR_LA\nhttp://scholar.google.com/scholar?hl=en&btnG=Searc
h&q=intitle:Strategic+brand+management+building,+measurin
Keller, K. L., & Lehmann, D. R. (2005). Brands and Branding?: Research Findings and Future
Priorities.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social
media? Get serious! Understanding the functional building blocks of social media. Business
Horizons, 54(3), 241–251. doi:10.1016/j.bushor.2011.01.005
Kim, A. J., & Ko, E. (2012). Do Social Media Marketing Activities Enhance Customer Equity? An
Empirical Study of Luxury Fashion Brand. Journal of Business Research, 65(10), 1480–1486.
doi:10.1016/j.jbusres.2011.10.014
Kline, R. B. (2013). Principles and Practice of Structural Equation Modeling. The
Guilford Press. doi:10.1017/CBO9781107415324.004
Knoblich, S., Martin, A., Nash, R., & Stansbie, P. (2015). Keys to Success in Social Media
Marketing (SMM) - Prospects for the German Airline Industry. Tourism and Hospitality Research,
0(0), 1–18. doi:10.1177/1467358415610415
Kotler, P. (2009). KOTLER ON MARKETING Edisi Bahasa Melayu. PTS Professional.
Kraft, A., & Vijaksirikul, R. (2012). Click “ Like ” for Thailand . Exploring Social Media ’ s
Potential in Raising Nation Brand Awareness - With a Study Case on Tourism Authority of Thailand -.
Krejcie, R. V, & Morgan, D. W. (1970). Determining Sample Size for Research Activities.
Educational and Psychological Measurement, 30, 607–610.
Kumar, M., Talib, S. A., & Ramayah, T. (2013). Business Research Methods. Oxford Fajar Sdn. Bhd.
Kumar, R. (2005). Research Methodolgy Step by Step for Beginners. Sage Publication.
Kwok, L., & Yu, B. (2012). Spreading Social Media Messages on Facebook: An Analysis
of Restaurant Business-to-Consumer Communications. Cornell Hospitality Quarterly,
54(1), 84–94. doi:10.1177/1938965512458360
Lagrosen, S. O., & Grundén, K. (2014). Social Media Marketing in the Wellness Industry.
The TQM Journal, 26(3), 253–260. doi:10.1108/TQM-12-2013-0129
Laroche, M., Habibi, M. R., & Richard, M.-O. (2013). To Be or Not to Be in Social Media: How Brand
Loyalty is Affected by Social Media? International Journal of
Information Management, 33(1), 76–82. doi:10.1016/j.ijinfomgt.2012.07.003
Latip, N. A. M. (2012). The Impact of Technological Capability on Power, Trust and
Inter-Firm Relationship Performance.
Lee, G., & Leh, F. (2011). Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands.
The Journal of Marketing Research Studies, 2011, 1–10. doi:10.5171/2011.821981
Lee, W., Tyrrell, T., & Erdem, M. (2013). Exploring the Behavioral Aspects of Adopting
Technology?: Meeting Planners’ Use of Social Network Media and the Impact of Perceived
Critical Mass. Journal of Hospitality and Tourism Technology, 4(1), 6–22.
doi:10.1108/17579881311302329
Lekhanya, L. M. (2013). The Use of Social Media and Social Networks as the Promotional
Tool for Rural Small , Medium and Micro Enterprises in KwaZulu- Natal. International Journal of
Scientific and Research Publications, 3(7), 1–7.
Leung, X. Y., Bai, B., & Stahura, K. A. (2013). The Marketing Effectiveness of Social Media in the
Hotel Industry: A Comparison of Facebook and Twitter. Journal of Hospitality & Tourism Research,
37(2), 1–24. doi:10.1177/1096348012471381
Li, C. (2013). The Revised Technology Acceptance Model and the Impact of Individual Differences in
Assessing Internet Banking Use in Taiwan. International Journal of Business and Information, 8(1),
96–120.
Liat, C. B., & Wuan, Y. S. (2014). Factors Influencing Consumers ’ Online Purchase Intention?: A
Study among University Students in Malaysia. International Journal of Liberal Arts and Social
Science, 2(8), 121–133. doi:10.5539/ass.v10n9p18
Lim, W. M., & Ting, D. H. (2012). E-shopping: an Analysis of the Technology Acceptance
Model. Modern Applied Science, 6(4), 49–62.
doi:10.5539/mas.v6n4p49
Liu, S.-H., Chou, C.-H., & Liao, H.-L. (2015). An Exploratory Study of Product
Placement in Social Media. Internet Research, 25(2), 300 –316.
Mai, N. T. T., Tuan, N. P., & Yoshi, T. (2013). Technology Acceptance Model and the Paths to Online
Customer Loyalty in an Emerging Market. Trziste, xxv(2), 231– 248.
Malik, M. E., Ghafoor, M. M., & Iqbal, H. K. (2012). Impact of Brand Image , Service Quality and
Price on Customer Satisfaction in Pakistan Telecommunication Sector. International Journal of
Business and Social Science, 3(23), 123–130.
Mangold, W. G., & Faulds, D. J. (2009). Social Media: The New Hybrid Element of the
Promotion Mix. Business Horizons, 52(4), 357–365.
doi:10.1016/j.bushor.2009.03.002
Marshall, G. W., Moncrief, W. C., Rudd, J. M., & Lee, N. (2012). Revolution in Sales:
The Impact of Social Media and Related Technology on the Selling Environment.
Journal of Personal Selling and Sales Management, 32(3), 349–363.
doi:10.2753/PSS0885-3134320305
Martin, R. (2012). Factors Affecting the Usefulness of Social Networking in e-Learning at German
University of Technology in Oman. International Journal of E- Education, E-Business,
E-Management and E-Learning, 2(6), 498–502. doi:10.7763/IJEEEE.2012.V2.171
Matikiti, R., Afolabi, B., & Smith, W. (2012). An Empirical Evidence on the Usage of Internet
Marketing in the Hospitality Sector in an Emerging Economy and its Relationship to
Profitability. International Review of Social Sciences and Humanities, 4(1), 181–197.
McCann, M., & Barlow, A. (2015). Use and Measurement of Social Media for SMEs.
Journal of Small Business and Enterprise Development, 22(2), 273 – 287.
McDaniel, C., W.Lamb, C., & Hair, J. J. F. (2008). Introduction to Marketing.
Thompson South-Western.
Meske, C., & Stieglitz, S. (2013). Adoption and Use of Social Media in Small and Medium-Sized
Enterprises. In Harmsen, F., & Proper,H. (Eds.), Practice-Driven Reasearch on Enterprise
Transformation, 151, 61–75.
Michaelidou, N., & Siamagka, Nikoletta Theofania Christodoulides, G. (2013). Usage, Barriers and
Measurement of Social Media Marketing: An Exploratory Investigation of Small and
Medium B2B Brands. Industrial Marketing Management, 40(7), 1153–1159.
doi:10.1017/CBO9781107415324.004
Mitchell, R., Hutchinson, K., & Quinn, B. (2013). Brand Management in Small and Medium-sized (SME)
Retailers: A Future Research Agenda. Journal of Marketing Management,
29(February 2015), 1367–1393.
doi:10.1080/0267257X.2013.798672
Mohamad, N., & Ishak, M. S. (2013). Pengaruh Faktor Organisasi dan Faktor Teknologi
Terhadap penerimaan Media Sosial sebagai Medium Pemasaran Penginapan Bajet. In Terengganu
International Tourism Conference (pp. 1–15).
Mohamed, I. S., Marthandan, G., Daud, N. M., & Omar, N. (2008). E-Commerce And Value Creation?:
Empirical Evidence In Malaysia Tourism Sector. In EABR & TLC (pp. 1–15).
Mohammadpour, A., Arbatani, T. R., & Gholipour, T. H. (2014). A Survey of the Effect of Social
Media Marketing on Online Shopping of Customers by Mediating Variables. Journal of
Service Science and Management, 7, 368–376.
doi:http://dx.doi.org/10.4236/jssm.2014.75034
Mohd Rawi, A. S. H., Omar, S. Z., & Shahkat Ali, M. S. (2011). Tahap Hubungan antara Pelbagai
Faktor Terpilih dengan Keinginan Menggunakan E-Dagang
Dalam Kalangan Pengguna. Jurnal Pengajian Media Malaysia, 13(2), 11–28.
Monecke, A., & Leisch, F. (2012). SemPLS?: Structural Equation Modeling Using
Partial Least Squares. Journal of Statistical Software, 48(3), 1–32.
Monge, C., Alvarez, J. C., & Lopez, J. F. (2014). Manufacturing and Continuous
Improvement Areas Using Partial Least Square Path Modeling with Multiple Regression
Comparison. CBU International Conference on Innovation, Technology Transfer and
Education, 2(3-5), 15–26. doi:10.12955/cbup.v2.442
Mustafa, S. E., & Hamzah, A. (2010). Media Sosial?: Tinjauan Terhadap Laman Jaringan
Sosial Dalam Talian Tempatan. Jurnal Pengajian Media Malaysia, 12(2), 37–52.
Mustafa, S. E., & Hamzah, A. (2011). Media Baharu Yang Baharu: Trend Penggunaan Jaringan Sosial
Dalam Kalangan Pengguna di Malaysia. Jurnal Pengajian Media Malaysia, 13(2), 93–110.
Nawang, W. M. Z. W., Sa’at, N. H., Ahmad, S., & Mamat, I. (2015). Penggunaan Analisis
Faktor bagi Kajian Hubungan antara Faktor- faktor Peramal dengan Kecenderungan Pelajar
Menceburi Kerjaya Keusahawanan. International Journal of Business and Technopreneurship, 5(2),
293–306.
Neely, A. (2007). Business Performance Measurement.
Neti, S. (2011). Social Media and Its Role in Marketing. International Journal of
Enterprise Computing and Business Systems, 1(2), 1–15.
Ng, M. (2014). Social Media and Luxury Fashion Brands in China: The Case of Coach. Journal
of Global Fashion Marketing, 5(3), 251–265.
doi:10.1080/20932685.2014.907607
Nielsen. (2015). Top 10 List For Top Apps.
Odhiambo, C. A. (2012). Social Media as a Tool of Marketing and Creating Brand Awareness.
Business Economics and Tourism. Retrieved from
https://www.theseus.fi/bitstream/handle/10024/44591/Christine.A.Odhiambo.pdf
?sequence=1
Olsen, C. I. (2014). Brand Loyalty on Social Media - Can Images Make you More Loyal??
Öztamur, D., & Karakad?lar, ?. S. (2014). Exploring the Role of Social Media for SMEs: As a New
Marketing Strategy Tool for the Firm Performance Perspective. Procedia - Social
and Behavioral Sciences, 150(2014), 511–520. doi:10.1016/j.sbspro.2014.09.067
Pallant, J. (2011). SPSS SURVIVAL MANUAL?: A STEP BY STEP GUIDE TO DATA
ANALYSIS USING SPSS (4th Editio).
Pappas, I. O., Pateli, A. . ., Giannakos, M. N., & Chrissikopoulos, V. (2014).
Moderating Effects of Online Shopping Experience on Customer Satisfaction and Repurchase
Intentions. International Journal of Retail & Distribution Management, 42(3),
187–204. doi:10.1108/IJRDM-03-2012-0034
Phan, M., Thomas, R., & Heine, K. (2011). Social Media and Luxury Brand Management: The
Case of Burberry. Journal of Global Fashion Marketing, 2(4), 213–222.
doi:10.1080/20932685.2011.10593099
Piaw, C. Y. (2006). Kaedah Penyelidikan (Buku 1). McGraw-Hill (Malaysia).
Piaw, C. Y. (2013). Asas Statistik Penyelidikan?: Analisis Data Skala Likert (Edisi
Kedu). McGraw-Hill Education.
Piaw, C. Y. (2014a). Asas Statistik Penyelidikan (Buku 2) (Edisi Keti). McGraw-Hill Education.
Piaw, C. Y. (2014b). Ujian Regresi, Analisis Faktor dan Analisis SEM (Edisi Kedu).
McGraw-Hill Education.
Power, D. J., & Phillips-Wren, G. (2011). Impact of Social Media and Web 2.0 on Decision-Making.
Journal of Decision Systems, 20(3), 249–261.
doi:10.3166/jds.20.249-261
Prasad, S., Tata, J., & Guo, X. (2012). Sustaining Small Businesses in the United States in Times
of Recession: Role of Supply Networks and Social Capital. Journal of Advances in
Management Research, 9(1), 8–28. doi:10.1108/09727981211225626
Praveena, K., & Thomas, S. (2014). Continuance Intention to Use Facebook: A Study of Perceived
Enjoyment and TAM. The International Journal of Business & Management, 4(1), 24–29.
doi:10.9756/BIJIEMS.4794
Punnoose, A. C. (2012). Determinants of Intention to Use eLearning Based on the
Technology Acceptance Model. Journal of Information Technology Education: Research, 11, 301–337.
Rahayu, R., & Day, J. (2015). Determinant Factors of E-commerce Adoption by SMEs in Developing
Country: Evidence from Indonesia. Procedia - Social and Behavioral
Sciences, 195(2015), 142–150.
doi:http://dx.doi.org/10.1016/j.sbspro.2015.06.423
Ramayah, T., & Ignatius, J. (2005). Impact of Perceived usefulness , Perceived ease of use and
Perceived Enjoyment on Intention to Shop Online. ICFAI Journal of Systems Management,
3(3), 1–16.
Rapp, A., Beitelspacher, L. S., Grewal, D., & Hughes, D. E. (2013). Understanding
Social Media Effects Across Seller, Retailer, and Consumer Interactions. Journal
of the Academy of Marketing Science, 41(5), 547–566. doi:10.1007/s11747-013-
0326-9
Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology Acceptance Model
(TAM) and Social Media Usage: an Empirical Study on Facebook. Journal of Enterprise Information
Management, 27(1), 6–30. doi:10.1108/JEIM-04-2012- 0011
Rodriguez, M., Peterson, R. M., & Krishnan, V. (2012). Social Media’s Influence on
Business-To-Business Sales Performance. Journal of Personal Selling and Sales Management, 32(3),
365–378. doi:10.2753/PSS0885-3134320306
Rosli, R., & Mohamed, Z. (2014). Pembangunan Model Berstruktur Bermasalah Multikolinearan
dan Data Pencilan. Journal of Science, Mathematics and Technology, 1(1), 38–52.
Saad, R. A. J., Idris, K. M., & Bidin, Z. (2009). Peraturan Pembayaran Zakat Kepada Institusi
Zakat: Sikap Peniaga dan Kesannya Terhadap Gelagat Pembayaran Zakat Perniagaan. Jurnal Syariah,
17(3), 607–630.
Sago, B. (2013). Factors Influencing Social Media Adoption and Frequency of Use: An Examination of
Facebook, Twitter, Pinterest and Google+. International Journal of Business and Commerce, 3(1),
1–14. Retrieved from http://www.ijbcnet.com/3- 1/IJBC-13-2802.pdf
Samuel, B. S., & Joe, S. (2016). Social Media and Entrepreneurship. Medwell Journals, 11(5),
639–644. doi:10.1017/CBO9781107415324.004
Sarangan, B., & Ragel, V. R. (2014). The Impact of Engagement with Social Media Marketing on
Brand Awareness. Indian Journal of Research in Management, Business and Social Sciences,
2(2), 129–136.
Sarosa, S. (2012). Adoption of Social Media Networks by Indonesian SME: A Case Study. In
Procedia Economics and Finance (Vol. 4, pp. 244–254).
doi:10.1016/S2212-5671(12)00339-5
Sartori, A., Mottironi, C., & Corigliano, M. A. (2012). Tourist Destination Brand Equity
and Internal Stakeholders: An Empirical Research. Journal of Vacation Marketing, 18(4),
327–340. doi:10.1177/1356766712459689
Sashi, C. M. (2012). Customer Engagement, Buyer-Seller Relationship and Social Media.
Management Decision, 50(2), 253–272. doi:10.1108/00251741211203551
Sasmita, J., & Suki, N. M. (2015). Young Consumers’ Insights on Brand Equity: Effects of Brand
Association, Brand Loyalty, Brand Awareness and Brand Image. International Journa of Retail
& Dsitribution Management, 43(3), 276 – 292.
Schaffer, V. (2013). Overcoming Social Media Barriers for Small Businesses. In 26Th Annual
Seaanz Conference Proceedings (pp. 1–12). Retrieved from http://www.seaanz.org/sites/seaanz/documents/2013SEAANZConference/SEAA
NZ-2013-Schaffer2.pdf
Schivinski, B., & Dabrowski, D. (2014). The Effect of Social Media Communication on Consumer
Perceptions of Brands. Journal of Marketing Communications, 00(12), 1–26.
doi:10.1080/13527266.2013.871323
Schivinski, B., & Dabrowski, D. (2015). The Impact of Brand Communication on Brand
Equity Through Facebook. Journal of Research in Interactive Marketing, 9(1), 31 – 53.
Schniederjans, D., Cao, E. S., & Schniederjans, M. (2013). Enhancing Financial
Performance with Social Media?: An Impression Management Perspective.
Sekaran, U. (2003). Research Methods for Business?: A Skill-Building Approach (4th Editio). John
Wiley & Sons.
Selamat, Z., Jaffar, N., & Boon, O. H. (2009). Technology Acceptance in Malaysian Banking Industry.
European Journal of Economics, Finance and Administrative Sciences, 17(17), 143–155.
Serben, D. F. (2014). The Examination of Factors Influencing Social Media Usage by African American
Small Business Owners Using the UTAUT Model.
Severi, E., Choon Ling, K., & Nasermoadeli, A. (2014). The Impacts of Electronic Word of
Mouth on Brand Equity in the Context of Social Media. International Journal of Business and
Management, 9(8), 84–96. doi:10.5539/ijbm.v9n8p84
Severi, E., & Ling, K. C. (2013). The Mediating Effects of Brand Association, Brand Loyalty, Brand
Image and Perceived Quality on Brand Equity. Asian Social Science, 9(3), 125–137.
doi:10.5539/ass.v9n3p125
Sevin, E. (2013). Places Going Viral: Twitter Usage Patterns in Destination Marketing and Place
Branding. Journal of Place Management and Development, 6(3), 227– 239.
doi:10.1108/JPMD-10-2012-0037
Shen, A. X. L., Cheung, C. M. K., Lee, M. K. O., & Chen, H. (2011). How Social Influence Affects
We-intention to Use Instant Messaging: The Moderating Effect of Usage Experience.
Information Systems Frontiers, 13(2), 157–169. doi:10.1007/s10796-009-9193-9
Shiau, W.-L., & Luo, M. M. (2013). Continuance Intention of Blog Users: The Impact of Perceived
Enjoyment, Habit, User Involvement and Blogging Time. Behaviour & Information Technology, 32(6),
570–538. doi:10.1080/0144929X.2012.671851
Shirokova, G., Vega, G., & Sokolova, L. (2013). Performance of Russian SMEs:
Exploration, Exploitation and Strategic Entrepreneurship. Critical Perspectives on
International Business, 9(1/2), 173–203. doi:10.1108/17422041311299941
Shojaee, S., & Azman, A. bin. (2013). An Evaluation of Factors Affecting Brand
Awareness in the Context of Social Media in Malaysia. Asian Social Science, 9(17),
72–78. doi:10.5539/ass.v9n17p72
Shokery, N. M. bt A., Nawi, N. B. C., Nasir, N. A. B. M., & Al Mamun, A. (2016). Factors
Contributing to the Acceptance of Social Media as a Platform among Student
Entrepreneurs: A Review. Mediterranean Journal of Social Sciences, 7(2), 42–51.
doi:10.5901/mjss.2016.v7n2p42
Sin, S. S., Nor, K. M., & Al-Agaga, A. M. (2012). Factors Affecting Malaysian Young Consumers’
Online Purchase Intention in Social Media Websites. In Procedia - Social and Behavioral
Sciences (Vol. 40, pp. 326–333). Elsevier B.V. doi:10.1016/j.sbspro.2012.03.195
SME Corporation Malaysia. (2012). Pelan Induk PKS 2012-2020.
SME Corporation Malaysia. (2014a). Laporan Tahunan PKS?: Bab 2 Perkembangan dan Prospek PKS.
SME Corporation Malaysia. (2014b). Laporan Tahunan PKS?: Lampiran 1 Statistik Utama
Mengenai PKS.
SME Corporation Malaysia. (2014c). Laporan Tahunan PKS?: Lampiran 4 Definisi PKS.
SME Corporation Malaysia. (2016). Laporan Tahunan PKS 2015/16. SME Corporation Malaysia. (2017).
Laporan Tahunan PKS 2016/2017.
Smits, M., & Mogos, S. (2013). The Impact of Social Media on Business Performance. In European
Conference on Information Systems (pp. 1–12).
doi:10.15308/sinteza-2014-758-761
Su, H. (2015). Constant Connection as the Media Condition of Love: Where Bonds Become Bondage.
Media, Culture & Society, 38(2), 2015. doi:10.1177/0163443715594037
Suksa-ngiam, W., & Chaiyasoonthorn, W. (2013). The Adoption of Social Media by Thai University
Students: Multiple Group Moderating Effects. Information Development, 31(1), 69–82.
doi:10.1177/0266666913502800
Sulaiman, A. F., Moghavvemi, P. S., Jaafar, N. I., & Mohd Shuib, N. L. (2015). Factors Influencing
the Use of Social Media by SMEs and its Performance Outcomes. Industrial Management & Data
Systems, 115(3), 570 –588.
Suruhanjaya Komunikasi dan Multimedia Malaysia. (2013). Internet Users Survey
2012.
Suwandi, S., Bernarto, I., Meilani, Y. F. C. P., & Jr, L. M. C. (2015). The Effects of
Brand Credibility, Brand Commitment, Loyalty Intention to Brand Equity. In International
Conference in Innovative Business and Entrepreneurship (pp. 113– 130).
Svendsen, G. B., Johnsen, J.-A. K., Almås-Sørensen, L., & Vittersø, J. (2013).
Personality and Technology Acceptance: The Influence of Personality Factors on the Core
Constructs of the Technology Acceptance Model. Behaviour & Information Technology,
32(4), 323–334. doi:10.1080/0144929X.2011.553740
Tabachnick, B. G., & Fidell, L. S. (2007). Using Multivariate Statistics (5th Editio).
Boston: Pearson Education.
Talib, O. (2013). Asas Penulisan Tesis Penyelidikan dan Statistik. Penerbit Universiti Putra
Malaysia.
Teo, T. (2014). Modelling Facebook Usage among University Students in Thailand: The Role of
Emotional Attachment in an Extended Technology Acceptance Model. Interactive
Learning Environments, 1–15. doi:10.1080/10494820.2014.917110
Teo, T. S. ., Lim, V. K. ., & Lai, R. Y. . (1999). Intrinsic and Extrinsic Motivation in Internet
Usage. The International Journal of Management Science, 27(1), 25–37.
doi:10.1016/S0305-0483(98)00028-0
Thackeray, R., Neiger, B. L., Hanson, C. L., & McKenzie, J. F. (2008). Enhancing Promotional
Strategies within Social Marketing Programs: Use of Web 2.0 Social Media. Health
Promotion Practice, 9(4), 338–43. doi:10.1177/1524839908325335
Tripathi, S. (2014). Factors Influencing the Technology Acceptance of Social Media in India?: A
Literature Review and Research Agenda for Future. Advances in Computer Science and
Information Technology, 1(2), 43–47.
Tsimonis, G., & Dimitriadis, S. (2014). Brand Strategies in Social Media. Marketing Intelligence &
Planning, 32(3), 328–344. doi:10.1108/MIP-04-2013-0056
Ur, S., Khan, R., & Sadiq, M. (2015). Consumer Behavior in Social-Commerce. In
Global Illuminators Publishing (Vol. 1, pp. 196–208).
Veldeman, C., Praet, E. Van, & Mechant, P. (2015). Social Media Adoption in
Business-to-Business?: IT and Industrial Companies Compared. International Journal of
Business Communication, 1–23. doi:10.1177/2329488415572785
Venkatesh, V. (2000). Determinants of Perceived Ease of Use?: Integrating Control , Intrinsic
Motivation , and Emotion into the Technology Acceptance Model.
Information Systems Research, 11(4), 342–365.
Verheyden, M., & Goeman, K. (2013). Does (Company) Size Matter? Differences in
Social Media Usage for Business Purposes. Quantitative Methods Inquires, 8(4), 3–15.
Wong, C. B. (2012). Facebook Usage by Small and Medium-sized Enterprise: The Role of
Domain-Specific Innovativeness. Global Journal of Computer Science and Technology,
12(4), 52–59. Retrieved from
http://computerresearch.org/stpr/index.php/gjcst/article/viewArticle/1020
Wu, F., Mahajan, V., & Balasubramanian, S. (2003). An Analysis of E-Business Adoption
and its Impact on Business Performance. Journal of the Academy of Marketing Science,
31(4), 425–447. doi:10.1177/0092070303255379
Wu, W.-Y., & Ke, C.-C. (2015). An Online Shopping Behavior Model Intergrating Personality
Traits, Perceived Risk and Technology Acceptance. Social Behavior and Personlatiy, 43(1), 85–98.
Yang, H. (2013). Market Mavens in Social Media: Examining Young Chinese Consumers’ Viral
Marketing Attitude, eWOM Motive, and Behavior. Journal of Asia-Pacific Business, 14(2), 154–178.
doi:10.1080/10599231.2013.756337
Yoon, C., & Rolland, E. (2015). Understanding Continuance Use in Social Networking Services.
Journal of Computer Information Systems, 55(2), 1–8.
Zenger, H. T. (2015). Executing a Social Media Marketing Plan to Increase Sales for a Catering
Restaurant.
Zhou, T. (2013). Examining continuous usage of location-based services from the
perspective of perceived justice. Information Systems Frontiers, 15(1), 141–150.
doi:10.1007/s10796-011-9311-3
Zikmund, W. G., & Babin, B. J. (2013). Essentials of Marketing Research (Fifth Edit).
South-Western.