UPSI Digital Repository (UDRep)
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UPSI Digital Repository (UDRep)
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| Abstract : Universiti Pendidikan Sultan Idris |
| This study is conducted to examine the relationship between green lifestyle among lower income group households and their spending pattern on green products. Compared to previous studies, the novelty of this study is important due to the increase in households’ cost of living that is related to a spending pattern on non-green products. The rising cost of living among these households’ groups may have its influence on green products in three aspects, namely consumer perception, practice level and willingness level. Therefore, this study focuses on monthly expenditure pattern of the lowest income group (B40) on green products. This study uses the quantitative approach through questionnaires distribution and employs a method of multiple linear regression models, in estimating the augmented consumer behaviour model. In general, the findings show a positive relationship between income and expenditure on green products. In other words, increase in income will lead consumers to buy more green products from the market. Moreover, the result demonstrates that the total monthly expenditure on green products is significantly affected by consumer perceptions and level of practice. On the other hand, level of willingness does not seem to be important with regard to green products’ spending pattern. This study indirectly implies that users of green products will save on the cost of monthly spending in the long run. The study further suggeststhat long term use of green products among low-income groups (B40) will curtail overall households’ expenses.
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| References |
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