A systematic review of social media acceptance from the  perspective of educational and information systems  theories and models

Al-Qaysi, Noor

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Type :	article
Subject :	R Medicine (General)
Main Author :	Al-Qaysi, Noor
Additional Authors :	Norhisham Mohamad Nordin Al-Emran, Mostafa
Title :	A systematic review of social media acceptance from the perspective of educational and information systems theories and models

Place of Production :	Tanjong Malim
Publisher :	Fakulti Seni, Komputeran dan Industri Kreatif
Year of Publication :	2020
Corporate Name :	Universiti Pendidikan Sultan Idris

Abstract : Universiti Pendidikan Sultan Idris

The study of social media acceptance and adoption is not a new research topic. However, the analysis of the educational and information systems (IS) theories/models that are used tonexamine the social media acceptance and adoption is considered an important researchndirection. To examine these theories/models and provide researchers with a clear vision of thisnresearch topic, we should be aware of the leading educational and IS theories/models used innthis line of research. To this end, this systematic review retrieved and analyzed 2,382 articles.nThe retrieved articles were then critically examined to meet the inclusion and exclusion criteria,nin which 122 articles published between 2009 and 2018 were eventually selected for furtherncritical analysis. The main findings indicated that the uses and gratifications theory (U&G) andnthe social constructivism theory were considered the most widely used educational theories innsocial media. Besides, the technology acceptance model (TAM) and the unified theory ofnacceptance and use of technology (UTAUT) were considered the most extensively used ISnmodels in studying the social media acceptance and adoption. These results afford a betternunderstanding of social media studies related to the educational and IS theories/models andnform a constructive reference for future research.

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