UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
Kajian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi
kecenderungan usahawan perusahaan mikro, kecil dan sederhana (PMKS)
menyertai skim takaful mikro menggunakan Teori Tingkah Laku Terancang
(Theory of Planned Behaviour, TPB). Tiga pemboleh ubah TPB iaitu sikap, norma
subjektif dan dasar inklusif kewangan dianalisis. Kajian ininerbentuk kuantitatif
dan menggunakan instrumen soal selidik. Seramai 272 orang usahawan PMKS
telah dipilih untuk menjadi sampel kajian berdasarkan kaedah pensampelan rawak
mudah. Data dianalisis menggunakan statistik deskriptif dan model persamaan
berstruktur. Dapatan kajian menujukkan bahawa pemboleh ubah sikap (β = 0.383 p
< 0.001) dan pemboleh ubah inklusif kewangan (β = 0.553 p < 0.001) mempunyai
pengaruh yang signifikan dan positif terhadap kecenderungan penyertaan terhadap
takaful mikro. Namun, pemboleh ubah norma subjektif (β = -0.001 p > 0.001) tidak
mempengaruhi secara signifikan terhadap kecenderungan menyertai takaful mikro.
Kesimpulannya, faktor sikap dan dasar inklusif kewangan adalah signifikan dalam
meningkatkan penyertaan skim takaful mikro. Implikasi kajian menunjukkan
bahawa pengusaha-pengusaha skim takaful dan pembuat dasar perlu mengambil
kira faktor-faktor yang terdapat dalam TPB apabila merancang suatu strategi dan
membuat keputusan yang berkait dengan skim takaful mikro. Di samping itu,
pengusaha-pengusaha takaful juga perlu merangka pelan strategik pemasaran yang
merangkumi seluruh strata masyarakat bagi menggalakkan penyertaan skim takaful
mikro dalam kalangan usahawan PMKS di Indonesia. |
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