Comparison study between family business franchisee and non-family business franchisee

Nurul Ashykin Abd Aziz

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Type :	article
Subject :	H Social Sciences (General)
Main Author :	Nurul Ashykin Abd Aziz
Additional Authors :	Mohd Hizam Hanafiah
Title :	Comparison study between family business franchisee and non-family business franchisee

Place of Production :	Tanjong Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2020
Corporate Name :	Universiti Pendidikan Sultan Idris
PDF Guest :	Click to view PDF file

Abstract : Universiti Pendidikan Sultan Idris

This research is examining the entrepreneur’s involvement in family business franchisee and non-family business franchisee. In addition, this study discussed about the differences of these both of business based on factors such as intrinsic reward, perceived autonomy and family. The factors are developed from goal setting theory and agency theory are used as the basis for studying franchising. The quantitative methodology is adopted for this study and the result shows that perceived economy is not significant meanwhile the intrinsic reward and family is significant.

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