UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
Kajian ini bertujuan untuk menentukan impak lokasi ke atas harga rumah di
bandaraya Kuala Lumpur, Malaysia. Kaedah penyelidikan kuantitatif dengan reka bentuk kajian
kes dipilih untuk menjawab persoalan kajian. Model harga hedonik dan analisis kepentingan relatif
(relaimpo) digunakan bagi mengukur impak atribut lokasi dan struktural ke atas harga rumah.
Dapatan kajian menunjukkan nisbah R² yang diperoleh agak tinggi iaitu 0.80. Dapatan
kajian juga menunjukkan bahawa hanya empat atribut lokasi sahaja memberi impak positif
ke atas harga rumah iaitu setiap 100 m menghampiri pusat membeli-belah meningkatkan harga
rumah sebanyak 10%, pusat bandar (CBD) sebanyak 9%, tasik rekreasi sebanyak 6% dan hutan
sebanyak 7%. Terdapat juga impak negatif beberapa atribut lokasi ke atas harga rumah
iaitu setiap 100 m menghampiri hospital menurunkan harga rumah sebanyak 10%, sekolah rendah
sebanyak 9%, sekolah rendah berprestasi tinggi sebanyak 5% dan sekolah menengah
berprestasi tinggi sebanyak 10%. Sementara itu, analisis kepentingan relatif pula
menunjukkan bahawa atribut lokasi memberi sumbangan hanya sebanyak 11.63%, manakala atribut
struktural seperti saiz lantai, bilangan bilik tidur, jenis rumah, pegangan kekal dan
saiz lot memberi sumbangan sebanyak 67.90% ke atas harga rumah di bandaraya Kuala
Lumpur. Kesimpulannya, dapatan yang diperoleh telah menyumbang kepada perkembangan
literatur berkaitan impak lokasi ke atas harga rumah. Implikasi kajian ini ialah ia diharapkan
dapat menjadi panduan kepada penjual dan pemaju perumahan dalam menetapkan harga dan pembeli juga
berupaya untuk membuat rundingan tentang harga rumah. Hal ini dapat membuka ruang kepada
kedua-dua belah pihak untuk mencapai kata sepakat dalam transaksi jual-beli rumah.
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