UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
Kajian ini bertujuan mengenal pasti pengaruh faktor-faktor kejayaan perniagaan (produk, promosi,
pendidikan dan latihan, pengurusan, modal dan motivasi kerja) terhadap kejayaan perniagaan koperasi
sekolah. Kajian ini juga dijalankan untuk mengenal pasti kesan faktor- faktor kejayaan perniagaan
melalui mediator motivasi kerja Ahli Lembaga Koperasi (ALK) terhadap prestasi perniagaan
koperasi sekolah. Pendekatan kuantitatif dengan reka bentuk bukan eksperimen telah digunakan
dalam kajian ini. Kaedah pengumpulan data menggunakan borang soal selidik terhadap 211
orang ALK di kalangan guru sekolah menengah di negeri Sabah yang dipilih secara
rawak berstrata. Analisis dengan menggunakan Model Persamaan Struktur (SEM) menunjukkan
bahawa 54 peratus (R²
=0.54) daripada variasi yang wujud dalam prestasi perniagaan koperasi boleh diterangkan oleh
faktor-faktor kejayaan yang telah disenaraikan. Faktor pendidikan dan latihan (β = 0.255,
p 0.001) tidak mempunyai pengaruh yang signifikan terhadap
prestasi perniagaan koperasi. Analisis mediator menunjukkan hanya dua faktor kejayaan
iaitu pendidikan dan latihan (β pendidikan latihan → kejayaan = 0.151, p < 0.05) serta
modal (β modal → kejayaan = 0.151, p |
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