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UPSI Digital Repository (UDRep)
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| Abstract : Universiti Pendidikan Sultan Idris |
| The study is designed to examine and analyze the effects of product innovation and process innovation on firm performance of Small Medium Enterprises (SMEs) within the service industry in Malaysia. The populations of the respondents are owner managers of 150 SME firms, constituting 18% response rate. To test the relationship of the variables, Partial Least Squares Structural Equation Modeling (PLS-SEM) is utilized. Results of the analysis indicate that, product and process innovation positively impact as much as, 43% on overall firm’s performance. SME firms’ that emphasizes product and process innovation are proven to improve the performance. The study highlights that innovation is important aspect in all entrepreneurial activities that further ensure improved firm performance.
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| References |
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