Cyber-security culture towards digital marketing communications among small and medium-sized (SME)entrepreneurs / by Aiman Huzrin Adleena Huzaizi, Siti Nor Amalina Ahmad Tajuddin, Khairul Azam Bahari, Kamaruzzaman Abdul Manan & Nur Nadia Abd Mubin

Siti Nor Amalina Ahmad Tajuddin

QR Code Link :
Type :	article
Subject :	K Law
ISSN :	1916-9655
Main Author :	Siti Nor Amalina Ahmad Tajuddin
Additional Authors :	Khairul Azam Bahari Kamaruzzaman Abdul Manan Nur Nadia Abd Mubin
Title :	Cyber-security culture towards digital marketing communications among small and medium-sized (SME)entrepreneurs / by Aiman Huzrin Adleena Huzaizi, Siti Nor Amalina Ahmad Tajuddin, Khairul Azam Bahari, Kamaruzzaman Abdul Manan & Nur Nadia Abd Mubin

Place of Production :	Tanjong Malim
Publisher :	Fakulti Bahasa dan Komunikasi
Year of Publication :	2021
Corporate Name :	Universiti Pendidikan Sultan Idris

Abstract : Universiti Pendidikan Sultan Idris

Cybersecurity is a multidisciplinary field of study that focuses on preserving and protecting data and information from a wide range of threats and dangers. This study presents a cyber securi ty culture for assessing the knowledge, attitude and practice towards digital marketing communications among small and medium sized entrepreneurs. The objectives of this study were to identify the knowledge, attitudes, and practices of cyber security cultu re toward digital marketing communications among small and medium sized entrepreneurs in Selangor, as well as to look into the relationship between knowledge and practice in this area. This study utilized a quantitative methodology in the form of a survey, with respondents being selected at random from a list of numbers and from a box of random numbers. Several lists were generated using Instagram business account listings, telegram entrepreneur groups, the National Entrepreneurs Institute, and the Kuala Selangor District Council webpage for recruiting respondents. From the findings, this study found that there is a strong relationship between the level of knowledge and practices towards cybersecurity in digital marketing communications among small and mediu m sized entrepreneurs. The study concluded that good knowledge of cybersecurity is crucial among entrepreneurs for them to establish good practices in managing their business. Keywords: cyber attacks cybersecurity culture digital marketing, entrepreneurs Small and Medium Sized

References

Abdul Razak,D., Abdullah,M.,& Ersoy,A.(2018).Small medium enterprises(SMEs) in Turkey and Malaysia a comparative discussionon issues and challenges.International Journal of Business, Economics and Law,10(49), 2-591.

Adam, S., & Mahadi, B. (2016). Entrepreneurial Strategy-Making Mode and Organisational Performance of Internet Business in Malaysia. Journal of Global Business and Social Entrepreneurship (GBSE), 2(4), 85-97.

Asila, J. (2019, October 17).84% of SMEs fell victim to cyber attack last year. The Malaysian Reserve. Retrieved from https://themalaysianreserve.com/2019/10/17/84-of-smes-fell-victim-to-cyber-attack-last-year/

Bada, M., Sasse, A. M., & Nurse, J. R. (2019). Cyber security awareness campaigns: Why do they fail to change behaviour? arXiv preprint arXiv:1901.02672

Bekoglu, F. B., & Onayli, C. (2016). Strategic approach in social media marketing and a study on successful Facebook cases. European Scientific Journal, 12(7), 261-274. https://doi.org/10.19044/esj.2016.v12n7p261

BERNAMA. (2020) Preparing for cyber risk assessment is the new normal -ASIACYBERX. Retrieved 13 February 2021, from https://www.bernama.com/en/general/news_covid-19.php?id=1838281

Da Veiga, A. (2016). A cybersecurity culture research philosophy and approach to develop a valid and reliable measuring instrument. Proceedings of 2016 SAI Computing Conference, SAI 2016, 1006-1015. https://doi.org/10.1109/SAI.2016.7556102

Da Veiga, A., Astakhova, L. V., Botha, A., & Herselman, M. (2020). Defining organisational information security culture—Perspectives from academia and industry. Computers and Security,92, 101713.https://doi.org/10.1016/j.cose.2020.101713ach.ccsenet.org Asian Culture and History Vol. 13, No. 2; 2021

DePoy, E., & Gitlin, L. N. (2019). Introduction to research E-book: Understanding and applying multiple strategies. Elsevier Health Sciences.

Egelman, S., & Peer, E. (2015). Scaling the security wall: Developing a security behavior intentions scale (SeBIS). In Proceedings of the 33rd annual ACM conference on Human Factors in Computing Systems(pp. 2873-2882).https://doi.org/10.1145/2702123.2702249

Georgiadou, A., Mouzakitis, S., Bounas, K., & Askounis, D. (2020). A Cyber-Security Culture Framework for Assessing Organization Readiness. Journal of Computer Information Systems, 1-12. https://doi.org/10.1080/08874417.2020.1845583

Ghernaouti, S., & Wanner, B.(2018).Research and Education as Key Success Factors for Developing a Cybersecurity Culture. In Cybersecurity Best Practices (pp. 539-552). https://doi.org/10.1007/978-3-658-21655-9_38

Hashim, N. A., Nor, S. M., & Janor, H. (2016).Riding the waves of social commerce: An empirical study of Malaysian entrepreneurs. Geografia-Malaysian Journal of Society and Space, 12(2).

Katsantonis, N. M., Kotini, I., Fouliras, P., & Mavridis, I. (2019, April). Conceptual framework for developing cyber security serious games. In 2019 IEEE Global Engineering Education Conference (EDUCON)(pp. 872-881). IEEE.https://doi.org/10.1109/EDUCON.2019.8725061

Kaur, J., & Mustafa, N. (2013, November). Examining the effects of knowledge, attitude and behaviour on information security awareness: A case on SME. In 2013 International Conference on Research and Innovation in Information Systems (ICRIIS)(pp. 286-290). IEEE.https://doi.org/10.1109/ICRIIS.2013.6716723

Ko, L. L., Divakaran, D. M., Liau, Y. S., & Thing, V. L. (2017). Insider threat detection and its future directions. International Journal of Security and Networks, 12(3), 168-187. https://doi.org/10.1504/IJSN.2017.084391

Lee, K. G., Chong, C. W., & Ramayah, T. (2017). Website characteristics and web users’ satisfaction in a higher learning institution. International Journal of Management in Education, 11(3), 266-283.https://doi.org/10.1504/IJMIE.2017.084926

Microsoft Malaysia News Center.(2021).Cybersecurity threats to cost organizations in Malaysia US$12.2 billion in economic losses.Retrieved 13 February 2021, fromhttps://news.microsoft.com/en-my/2018/07/12/cybersecurity-threats-to-cost-organizations-in-malaysia-us12-2-billion-in-economic-losses/

Paulsen, C. (2016). Cybersecuring small businesses. Computer, 49(8), 92-97. https://doi.org/10.1109/mc.2016.223

Rahayu, R., & Day, J. (2017). E-commerce adoption by SMEs in developing countries: Evidence fromIndonesia. Eurasian Business Review, 7(1), 25-41.https://doi.org/10.1007/s40821-016-0044-6

Reegård, K., Blackett, C., & Katta, V. (2019). The Concept of Cybersecurity Culture. Proceedings of the 29th European Safety and Reliability Conference, 4036-4043.https://doi.org/10.3850/978-981-11-2724-3_0761-cd

SME Corp. Malaysia. (2016).Guideline book for new SME definition. Retrieved fromhttp://www.smecorp.gov.my/images/pdf/Guideline_New_SME_Definition_updated.pdf

Wok, S. (2007). Malaysia at 50: Achievements and Aspirations. In S. A. Idid (Ed.), Intellectual Discourse, 15(2).

Yuan, Y., Azam, S., & Tham, J. (2019). Small and Medium Size Enterprises (SMEs) in Malaysia: A Conceptual Underpinning of Capital Structure Decisions and Firm Performance. European Journal of Social Sciences Studies, 4(5). http://dx.doi.org/10.46827/ejsss.v0i0.709

Yunus, R. (2021, December 12). Almost 200% increase in data breach attacks since 2018. The Malaysian Reserve. Retrieved 13 February 2021, from https://themalaysianreserve.com/20 19/10/17/almost 200 increase in data breach attacks since 2018/

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page