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Type :thesis
Subject :HC Economic History and Conditions
Main Author :Choy, Sau Khuan
Title :Analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri Perak
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2021
Corporate Name :Universiti Pendidikan Sultan Idris
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Abstract : Universiti Pendidikan Sultan Idris
Tujuan kajian ini adalah untuk menganalisis gelagat pembelian secara atas talian dalam kalangan guru-guru di Perak. Kajian ini menggunakan kaedah kuantitatif dengan menggunakan borang soal selidik sebagai instrumen kajian, dan pengumpulan data menggunakan kaedah persampelan bertujuan. Seramai 319 responden terlibat dalam kajian ini yang dipilih melalui pensampelan bola salji. Kesemua responden merupakan guru yang sedang berkhidmat di sekolah kerajaan di negeri Perak dan terlibat dengan pembelian secara atas talian. Data yang diperoleh dianalisis menggunakan ujian min, kekerapan, peratusan, ujian regresi berbilang, dan di proses menggunakan perisian SPSS versi 20. Hasil kajian menunjukkan bahawa platform yang paling kerap digunakan untuk pembelian secara atas talian adalah Lazada, Shopee dan Booking.com / Agoda. Selain itu, hasil kajian menunjukkan bahawa terdapat perbezaan yang signifikan terhadap jam melayari internet, manakala tiada perbezaan yang signifikan terhadap jantina dan kelayakan akademik dalam pembelian secara atas talian. Dapatan dari analisis regresi berbilang menunjukkan faktor kepuasan membeli (β=0.433, p=0.000), harga (β=0.138, p=0.001), pengaruh sosial (β=0.132, p=0.000), perkhidmatan disediakan (β=0.132, p=0.010), penampilan produk (β=0.115, p=0.002), keselamatan (β=0.115, p=0.003), kemudahan (β=0.068, p=0.050) dan jam melayari internet (β=0.017, p=0.023) adalah signifikan dan berkaitan secara positif dengan pembelian secara atas talian. Sebagai kesimpulan, guru-guru di Perak terlibat dalam aktiviti pembelian secara atas talian. Walau bagaimanapun, guru-guru hendaklah berbelanja mengikut kemampuan dan tidak melakukan sebarang pembaziran. Hasil kajian ini berupaya memberikan implikasi yang berkesan terhadap kepentingan perancangan kewangan dalam kalangan guruguru supaya dapat membuat pembelian secara berhemah sama ada di atas talian atau secara tradisional. Kerajaan memainkan peranan dalam langkah-langkah pengawalan dan pelaksanaan undang-undang untuk memudahkan pembelian secara atas talian dengan meningkatkan kemudahan dan keselamatan capaian internet yang lebih pantas, meluas dan murah.

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