UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
Kajian ini bertujuan untuk menganalisis perbelanjaan makanan dalam kalangan masyarakat di negeri Perak. Kajian ini menggunakan kaedah kuantitatif dengan menggunakan borang soal selidik sebagai instrumen kajian dan pengumpulan data menggunakan kaedah pensampelan bola salji. Seramai 206 ketua keluarga yang
membuat perbelanjaan makanan untuk isi rumah terlibat dalam kajian ini. Data yang
diperoleh di analisis menggunakan ujian min, kekerapan, peratusan, korelasi Pearson,
ujian regresi berbilang dan diproses menggunakan perisian SPSS versi 23. Di samping
itu, dapatan kajian juga menunjukkan bahawa terdapat hubungan signifikan di antara umur dan pendidikan dengan perbelanjaan makanan. Dapatan daripada analisis regresi berbilang menunjukkan bahawa faktor kesedaran (β1 = 0.283, p = 0.000), peribadi (β2
= 0.393, p = 0.000) dan keagamaan (β3 = 0.205, p = 0.004) adalah signifikan dan berkaitan secara positif manakala faktor sosial (β4 = -0.159, p = 0.028) adalah signifikan dan berkaitan secara negatif dengan perbelanjaan makanan. Sementara itu, hanya faktor media (β5 = 0.060, p = 0.487) didapati tidak signifikan. Kesimpulannya, tingkat perbelanjaan makanan di negeri Perak adalah tinggi dan keadaan ini didorong
oleh banyak faktor seperti kesedaran, peribadi, keagamaan, sosial dan media. Ini
termasuklah penawaran makanan yang pelbagai dengan harga yang mampu milik, fungsi pihak berwajib mempromosikan makanan, bekalan makanan siap dan tidak siap yang tinggi dan sebagainya. Implikasi kajian mengetengahkan kepentingan perancangan perbelanjaan terutamanya kepada setiap ketua keluarga. Hal ini penting
bagi memastikan masyarakat di negeri Perak mempunyai pengetahuan yang
mencukupi tentang pemilihan makanan yang baik untuk kesihatan. |
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