UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
Penyelidikan ini bertujuan untuk mengkaji kesan emoji senyum reka bentuk flat dan
skeumorphism dalam poster kesedaran terhadap emosi, empati serta pengaruh emosi
akibat dari reka bentuk emoji yang berbeza terhadap empati pengguna. Enam poster
kesedaran keselamatan dengan enam reka bentuk emoji senyum yang berbeza iaitu
emoji garis, emoji garis berwarna, emoji vektor, emoji garis dan bayang, emoji tiga
dimensi (3D) dan emoji realistik telah dibangunkan, diuji dan dibandingkan. Reka
bentuk eksperimen kuasi telah digunakan untuk menjawab persoalan-persoalan kajian
yang dibina. Data yang diperoleh dianalisis dengan menggunakan analisis statistik
one-way ANOVA, ujian post hoc dan analisis regresi berdasarkan model Baron dan
Kenny. Populasi kajian terdiri daripada pelajar-pelajar kejuruteraan tahun satu di
Universiti Teknologi MARA (UiTM). Manakala, sampel kajian pula terdiri daripada
700 orang pelajar dari dua buah kampus cawangan UiTM yang dipilih secara
persampelan berperingkat. Setiap poster kesedaran dinilai oleh 100 orang pelajar
termasuk poster teks semata-mata sebagai kumpulan kawalan. Hasil kajian mendapati
bahawa wujud perbezaan yang signifikan antara pendekatan reka bentuk terhadap
emosi keseronokan (F (5,594) =10.92, p |
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