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Type :thesis
Subject :P Language and Literature
Main Author :Gunadevi K. Jeevi Subramaniam
Title :Oral communication used by polytechnic marketing students during industrial training and the employers needs
Place of Production :Tanjong Malim
Publisher :Fakulti Bahasa dan Komunikasi
Year of Publication :2019
Notes :With cd
Corporate Name :Universiti Pendidikan Sultan Idris
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Abstract : Universiti Pendidikan Sultan Idris
The objective of this study was to investigate the gap between the English language requirements needed for marketing industries in Malaysia and the English competency of graduates in  polytechnics. In addition, this study also aims to investigate how the oral communication skills  taught at polytechnics prepared the students for their industrial training and the types of oral  communication skills that the employers would require their employees to possess at the workplace.  The research design for this study is a descriptive case study that was analysed through  qualitative methods. The instruments used for this case study were obtained from questionnaires,  weekly journals, students’ final report, supervisor’s report and in-depth interview. The result  from the research establishes that Malaysian marketing industry employers perceive that the  graduate employees’ English oral communication skills are still below their expectations from a  range of (2.93) (sd-0.42) to (2.28) (sd-0.78). Even though the needed skills were covered in  polytechnics, but the activities carried out were not workplace based activities. Therefore, this  study recommends more activities to be carried out in industries to give exposure to the students.  This ensures that the teaching of oral communication is in line with current workplace demands. The  implication from this study shows that there is a strong need for the polytechnics to carry out  studies that can determine reasons of students’ inability to master the oral communication skills.  Apart from the content of the oral communication skills, there is also a need to pay attention to  the implementation of the curriculum so that the teaching of oral communication is in line with globalization and current workplace demands.  

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