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UPSI Digital Repository (UDRep)
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| Abstract : Universiti Pendidikan Sultan Idris |
| This study attempts to investigate the factors that affect the micro, small and medium entrepreneurs’ (MSMEs) intention to purchase micro-takaful schemes. Based on the theory of planned behaviour, an empirical analysis was employed to analyse the relationships based on 135 MSMEs in Perak, Malaysia. The findings imply that knowledge has a large and favourable impact on micro-takaful scheme attitudes and purchasing intentions. Besides, the findings reveal the significant effect of attitude, subjective norms, and perceived behavioural control to induce purchase intention on micro-takaful. The findings shed light on the importance for Islamic takaful companies to transform their marketing strategies to reach potential clients particularly the MSMEs. Specifically, the takaful companies not only need to consider the micro, small and medium entrepreneurs’ behaviour in selling their products but also to revise the provision and the outreach of micro-takaful for the MSMEs in the remote and rural areas as to increase their financial protection against unexpected business risks and improve their societal well-being.
Keywords: Micro-takaful, Knowledge, Theory of Planned Behaviour, MSMEs |
| References |
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