UPSI Digital Repository (UDRep)
Start | FAQ | About

QR Code Link :

Type :article
Subject :HF Commerce
ISSN :0969-6989
Main Author :Phoong, Seuk Yen
Title :Drivers and barriers of mobile payment adoption: Malaysian merchants' perspective
Place of Production :Tanjung Malim
Publisher :Fakulti Sains dan Matematik
Year of Publication :2021
Notes :Journal of Retailing and Consumer Services
Corporate Name :Universiti Pendidikan Sultan Idris
Web Link :Click to view web link

Abstract : Universiti Pendidikan Sultan Idris
The Malaysian market consists of a large consumer-base carrying mobile phones. However, the adoption and proliferation of mobile (m-) payments remain dismal. Evidence from the literature necessitates the need for elucidating the adoption barriers and drivers from multiple perspectives. There has been much research on consumer adoption and usage of mobile payment systems, but there is a lack of research on this subject from the merchants' perspective. Taking into account the critical role merchants play in promoting a sustainable m-payment ecosystem, this work elucidates the perspective of merchants in Malaysia visvis m-payment systems. In-depth interviews with merchants from multiple retail categories were conducted to gain insight into their motivational drives, barriers, and challenges in the context of the adoption and implementation of m-payment systems in Malaysia. The results confirmed that the relative advantage of decreasing payment processing time and fees, convenience, and enhanced payment security features are some of the factors motivating merchants to adopt m-payment, while technological incompatibility, complexity, the cost of investment, and the lack of critical mass and knowledge are some of the factors discouraging merchants from doing so. Our findings further expand the limited knowledge of m-payment systems in the context of Malaysian merchants, which is valuable for industries and policymakers. The results of this study can be generalised to other m-payment systems in other countries - Apple Pay, Samsung Pay, and Android Pay, with Apple Pay, Alipay, and WeChat. 

References

Abebe, F., & Lessa, L. (2020). Factors affecting mobile payment adoption by merchants in ethiopia. African Conference on Information Systems and Technology,13, the 6th Annual ACIST Proceedings (2020), Retrieved from www.scopus.com

Alhallaq, H., Younas, M., Kamal, S., & Champion, B. (2019). Understanding perceived value of mobile payments: A qualitative study. 24Th UK Academy for Information Systems Conference Proceedings, Retrieved from www.scopus.com

Arvidsson, N. (2014). Consumer attitudes on mobile payment services - results from a proof of concept test. International Journal of Bank Marketing, 32(2), 150-170. doi:10.1108/IJBM-05-2013-0048

Bank Negara Malaysia. (2019). The financial stability and payment systems report is available in PDF format at. Retrieved from www.scopus.com

Boateng, R., Afeti, E. Y., & Afful-Dadzie, E. (2019). Adoption of mobile payments in ghana: A merchant perspective. Paper presented at the 25th Americas Conference on Information Systems, AMCIS 2019, Retrieved from www.scopus.com

Boden, J., Maier, E., & Wilken, R. (2020). The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay. Journal of Retailing and Consumer Services, 52 doi:10.1016/j.jretconser.2019.101910

Cabanillas, F. L., Slade, E. L., & Dwivedi, Y. K. (2016). Time for a different perspective: A preliminary investigation of barriers to merchants' adoption of mobile payments. Paper presented at the AMCIS 2016: Surfing the IT Innovation Wave. 22nd Americas Conference on Information Systems, Retrieved from www.scopus.com

Chau, P. Y. K., & Tam, K. Y. (2000). Organizational adoption of open systems: A 'technology-push, need-pull' perspective. Information and Management, 37(5), 229-239. doi:10.1016/S0378-7206(99)00050-6

Chemingui, H., & Lallouna, H. B. (2013). Resistance, motivations, trust and intention to use mobile financial services. International Journal of Bank Marketing, 31(7), 574-592. doi:10.1108/IJBM-12-2012-0124

Chong, A. Y. -., Chan, F. T. S., & Ooi, K. -. (2012). Predicting consumer decisions to adopt mobile commerce: Cross country empirical examination between china and malaysia. Decision Support Systems, 53(1), 34-43. doi:10.1016/j.dss.2011.12.001

Dahlberg, T., Guo, J., & Ondrus, J. (2015). A critical review of mobile payment research. Electronic Commerce Research and Applications, 14(5), 265-284. doi:10.1016/j.elerap.2015.07.006

Dahlberg, T., Mallat, N., Ondrus, J., & Zmijewska, A. (2008). Past, present and future of mobile payments research: A literature review. Electronic Commerce Research and Applications, 7(2), 165-181. doi:10.1016/j.elerap.2007.02.001

Gerrard, P., & Barton Cunningham, J. (2003). The diffusion of internet banking among singapore consumers. International Journal of Bank Marketing, 21(1), 16-28. doi:10.1108/02652320310457776

GHL. (2017). GHL partner with alipay to offer alternative payment option in malaysia. Retrieved from www.scopus.com

Gobry, P. E. (2012). Mobile payments: What's taking so long, and who's going to win. Business Insider, Retrieved from www.scopus.com

Goeke, L., & Pousttchi, K. (2010). A scenario-based analysis of mobile payment acceptance. 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), , 371-378. Retrieved from www.scopus.com

Guo, J., & Bouwman, H. (2016). An analytical framework for an m-payment ecosystem: A merchants' perspective. Telecommunications Policy, 40(2-3), 147-167. doi:10.1016/j.telpol.2015.09.008

Hayashi, F., & Bradford, T. (2014). Mobile payments: Merchants' perspectives. Economic Review, 99(2), 5-30. Retrieved from www.scopus.com

Heggestuen, J. (2014). Carrier billing is back and it's becoming A popular way to pay on phones. Retrieved from www.scopus.com

IPay 88. (2017). Caution, lack of investment curb mobile payments in malaysia. Retrieved from www.scopus.com

Johnson, V. L., Kiser, A., Washington, R., & Torres, R. (2018). Limitations to the rapid adoption of M-payment services: Understanding the impact of privacy risk on M-payment services. Computers in Human Behavior, 79, 111-122. doi:10.1016/j.chb.2017.10.035

Karnouskos, S., & Fokus, F. (2004). Mobile payment: A journey through existing procedures and standardization initiatives. IEEE Communications Surveys and Tutorials, 6(4), 44-66. Retrieved from www.scopus.com

Kaur, P., Dhir, A., Singh, N., Sahu, G., & Almotairi, M. (2020). An innovation resistance theory perspective on mobile payment solutions. Journal of Retailing and Consumer Services, 55 doi:10.1016/j.jretconser.2020.102059

Lai, P. M., & Chuah, K. B. (2010). Developing an analytical framework for mobile payments adoption in retailing: A supply-side perspective. Paper presented at the Proceedings - 2010 International Conference on Management of e-Commerce and e-Government, ICMeCG 2010, 356-361. doi:10.1109/ICMeCG.2010.79 Retrieved from www.scopus.com

Lee, A. S., & Baskerville, R. L. (2012). Conceptualizing generalizability: New contributions and a reply. MIS Quarterly: Management Information Systems, 36(3), 749-761. doi:10.2307/41703479

Lee, I., & Shin, Y. J. (2018). Fintech: Ecosystem, business models, investment decisions, and challenges. Business Horizons, 61(1), 35-46. doi:10.1016/j.bushor.2017.09.003

Lee, J., Ryu, M. H., & Lee, D. (2019). A study on the reciprocal relationship between user perception and retailer perception on platform-based mobile payment service. Journal of Retailing and Consumer Services, 48, 7-15. doi:10.1016/j.jretconser.2019.01.007

Li, Y. (2018). The strategic decision on mobile payment: A study on merchants adoption. Proceedings of the Conference Adoption and Diffusion of Information Technology (SIGADIT), Retrieved from www.scopus.com

Li, Y., & Li, Y. (2020). Study of merchant adoption in mobile payment system based on ensemble learning. Am.J.Ind.Bus.Manag., 10, 861-875. Retrieved from www.scopus.com

Mallat, N. (2007). Exploring consumer adoption of mobile payments - A qualitative study. Journal of Strategic Information Systems, 16(4), 413-432. doi:10.1016/j.jsis.2007.08.001

Mallat, N., & Tuunainen, V. K. (2008). Exploring merchant adoption of mobile payment systems: An empirical study. E-Service Journal, 6(2), 24-57. Retrieved from www.scopus.com

Maybank. (2016). Maybank launches malaysia's first mobile wallet payment convenience. Maybank, Retrieved from www.scopus.com

Medlin, B. D. (2001). The factors that may influence a faculty member's decision to adopt electronic technologies in instruction. The Factors that may Influence A Faculty Member's Decision to Adopt Electronic Technologies in Instruction, Retrieved from www.scopus.com

Mohammad, A. (2008). The development of E-payments and challenges in malaysia. The Development of E-Payments and Challenges in Malaysia, , 123-157. Retrieved from www.scopus.com

Moore, G. C., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information Systems Research, 2(3), 192-222. doi:10.1287/isre.2.3.192

Munro, H., & Noori, H. (1988). Measuring commitment to new manufacturing technology: Integrating technological push and marketing pull concepts. IEEE Transactions on Engineering Management, 35(2), 63-70. doi:10.1109/17.6006

Pandy, S., & Crowe, M. (2014). Mobile payments industry workgroup meeting discussion on tokenisation landscape in the U.S. Mobile Payments Industry Workgroup Meeting Discussion on Tokenization Landscape in the U.S.Federal Reserve Bank of Boston, Retrieved from www.scopus.com

Parisot, A. H. (1997). Distance education as a catalyst for changing teaching in the community college: Implications for institutional policy. New Directions for Community Colleges, 99(3), 5-13. Retrieved from www.scopus.com

Park, J., Ahn, J., Thavisay, T., & Ren, T. (2019). Examining the role of anxiety and social influence in multi-benefits of mobile payment service. Journal of Retailing and Consumer Services, 47, 140-149. doi:10.1016/j.jretconser.2018.11.015

PayAnyWhere. (2015). British Retail Consortium, Annual Payments Review 2015, 2 Retrieved from www.scopus.com

Petrova, K., & Wang, B. (2013). Retailer adoption of mobile payment: A qualitative study. Journal of Electronic Commerce in Organizations, 11(4), 70-89. Retrieved from www.scopus.com

Pikri, E. (2019). How cashless is malaysia right now? How Cashless is Malaysia Right Now?, Retrieved from www.scopus.com

Ritchie, J., & Lewis, J. (2003). Qualitative Research Practice: A Guide for Social Science Students and Researchers, Retrieved from www.scopus.com

Rogers, E. M. (1995). Diffusion of Innovations, Retrieved from www.scopus.com

Rogers, E. M. (1995). Diffusion of Innovations, Retrieved from www.scopus.com

Sahin, I. (2006). Detailed review of rogers' diffusion of innovations theory and educational technology-related studies based on rogers' theory. The Turkish Online Journal of Educational Technology, 5(2), 14-23. Retrieved from www.scopus.com

Samsung. (2017). Samsung pay launched in malaysia. Retrieved from www.scopus.com

Shen, O. W., & Yazdanifard, R. (2015). Has mobile payment finally live up to its expectation in replacing cash and credit? International Journal of Management, Accounting and Economics, 2(5), 488-497. Retrieved from www.scopus.com

Shih, H. -. (2006). Technology-push and communication-pull forces driving message-based coordination performance. Journal of Strategic Information Systems, 15(2), 105-123. doi:10.1016/j.jsis.2005.08.004

Singh, N., & Sinha, N. (2020). How perceived trust mediates merchant's intention to use a mobile wallet technology. Journal of Retailing and Consumer Services, 52 doi:10.1016/j.jretconser.2019.101894

Smart Card Alliance. (2011). The mobile payments and NFC landscape: A U.S. perspective. The Mobile Payments and NFC Landscape: A U.S.Perspective, Retrieved from www.scopus.com

Talwar, S., Dhir, A., Khalil, A., Mohan, G., & Islam, A. K. M. N. (2020). Point of adoption and beyond. initial trust and mobile-payment continuation intention. Journal of Retailing and Consumer Services, 55 doi:10.1016/j.jretconser.2020.102086

Taylor, E. (2016). Mobile payment technologies in retail: A review of potential benefits and risks. International Journal of Retail and Distribution Management, 44(2), 159-177. doi:10.1108/IJRDM-05-2015-0065

Verkijika, S. (2020). Times have changed, don't lose business because of sorry we don't accept cards. Retrieved from www.scopus.com

Wang, Y. -., Li, H. -., Li, C. -., & Zhang, D. -. (2016). Factors affecting hotels' adoption of mobile reservation systems: A technology-organization-environment framework. Tourism Management, 53, 163-172. doi:10.1016/j.tourman.2015.09.021

Yeh, H. (2020). Factors in the ecosystem of mobile payment affecting its use: From the customers' perspective in taiwan. Journal of Theoretical and Applied Electronic Commerce Research, 15(1), 13-29. doi:10.4067/S0718-18762020000100103

Zmud, R. W. (1984). An examination of push-pull theory applied to process innovation in knowledge work. Management Science, 30(6), 727-


This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page

Installed and configured by Bahagian Automasi, Perpustakaan Tuanku Bainun, Universiti Pendidikan Sultan Idris
If you have enquiries with this repository, kindly contact us at pustakasys@upsi.edu.my or Whatsapp +60163630263 (Office hours only)