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Type :article
Subject :HB Economic Theory
ISSN :2217-379X
Main Author :Wong Shaw Chiang
Additional Authors :Muhammad Zaffwan Idris
Title :Identifying competencies for future graphic design graduates in Malaysia: a delphi study
Place of Production :Tanjung Malim
Publisher :Fakulti Seni, Komputeran Dan Industri Kreatif
Year of Publication :2021
Notes :Journal of Graphic Engineering and Design
Corporate Name :Universiti Pendidikan Sultan Idris
HTTP Link :Click to view web link

Abstract : Universiti Pendidikan Sultan Idris
Traditionally, graphic design (GD) education focuses on the training of technical production skills to prepare graduates for entry-level employment. However, due to the new challenges and the expanding opportunities of emerging practices, GD graduates are expected to master a wide range of additional competencies beyond traditional scope. The study aims to identify the competencies required by future GD graduates in the context of Malaysia. A two-round modified Delphi technique was used to gain consensus from a panel of experts consisted of design educators and industry practitioners regarding the competencies needed by the graduates for effective work performance. A total of 108 competencies were generated. All accepted competencies were ranked 'very important' and 'extremely important' by at least 75 percent of the respondents in Round Two. These competencies could be classified into 29 subdomains under five components, i.e., cognitive competence, functional competence, personal competence, ethical competence, and meta-competencies. The findings of this study are useful for enhancing the education and employability of graphic designers as they provide a common vocabulary to relevant stakeholders about the standards of performance for new entrants to the GD profession. ? 2021 University of Novi Sad - Faculty of Technical Sciences, Department of Graphic Engineering and Design. All rights reserved.

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