|
UPSI Digital Repository (UDRep)
|
|
| ||||||||||||||||||||||||||
| Abstract : Universiti Pendidikan Sultan Idris |
| Researching Instagram as a tool in political communication is a relatively new phenomenon since the platform only began to operate in 2010. However due to its increasing popularity, it is definitely time for more studies to be conducted. World leaders are becoming very prominent on Instagram. They are sharing both personal and political contents and are challenging the usually formal and beurecratic nature of political communication. Therefore this study attempts to explore how Instagram affects political communication by focusing on how several Malaysian politicians used Instagram as part of their communication and campaign during the 14th general election that was held on May 8th, 2018. Coding analysis was done on the Instagram posts of 8 prominent Malaysian politicians. The results showed that these politicians were very active on Instagram and have extensively used Instagram to campaign during the election thus verifying that Instagram is indeed a vital medium for political communication. ? 2020 International Islamic University Malaysia. All rights reserved. |
| References |
Abroms, L. C., & Craig Lefebvre, R. (2009). Obama's wired campaign: Lessons for public health communication. Journal of Health Communication, 14(5), 415-423. doi:10.1080/10810730903033000 Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2018). The relevance of creativity and emotions in engaging users on instagram. 2018 Global Marketing Conference at Tokyo, , 4-5. Retrieved from www.scopus.com Case, W. (2002). Politics in Southeast Asia: Democracy Or Less, Retrieved from www.scopus.com Ceccobelli, D. (2018). Not every day is election day: A comparative analysis of eighteen election campaigns on facebook. Journal of Information Technology and Politics, 15(2), 122-141. doi:10.1080/19331681.2018.1449701 Communications, M., & Commission, M. (2017). Internet Users Survey 2017, Retrieved from www.scopus.com Ekman, M., & Widholm, A. (2017). Political communication in an age of visual connectivity: Exploring instagram practices among swedish politicians. Northern Lights, 15(1), 15-32. doi:10.1386/nl.15.15-1 Filimonov, K., Russmann, U., & Svensson, J. (2016). Picturing the party: Instagram and party campaigning in the 2014 swedish elections. Social Media and Society, 2(3) doi:10.1177/2056305116662179 Hong, S., & Nadler, D. (2012). Which candidates do the public discuss online in an election campaign?: The use of social media by 2012 presidential candidates and its impact on candidate salience. Government Information Quarterly, 29(4), 455-461. doi:10.1016/j.giq.2012.06.004 Lee, C. (2017). Facebooking to Power: The Social Media Presence of Malaysian Politicians, Retrieved from www.scopus.com Liebhart, K., & Bernhardt, P. (2017). Political storytelling on instagram: Key aspects of alexander van der Bellen’s successful 2016 presidential election campaign. Media and Communication, 5(4), 15-25. doi:10.17645/mac.v5i4.1062 Lim, H. H. (2005). Making the system work. Elections and Democracy in Malaysia, , 249-291. Retrieved from www.scopus.com Mohamed, S. (2017). Breaking the malaysian political media dichotomy: A case for citizen’s media’. International Academic Research Journal of Social Science, 3(2), 17-23. Retrieved from www.scopus.com Mohamed, S., Manan, K. A., & Ghazali, W. N. (2019). Facebook use and personalization among malaysian politicians during the 14th malaysian general election. Forum Komunikasi, 14(1), 23-43. Retrieved from www.scopus.com Puthucheary, M., & Othman, N. (2005). Elections and Democracy in Malaysia, Retrieved from www.scopus.com Salman, A., Mustaffa, N., Mohd Salleh, M. A., & Ali, M. N. S. (2016). Social media and agenda setting: Implications on political agenda. [Media sosial dan penetapan agenda: Implikasi terhadap agenda politik] Jurnal Komunikasi: Malaysian Journal of Communication, 32(1), 607-623. doi:10.17576/jkmjc-2016-3201-19 Towner, T. L., & Muñoz, C. L. (2017). The role of instagram in issue agenda setting during the 2016 presidential primary campaign. the internet and the 2016 presidential campaign. Social Science Computer Review, 36(4), 1-16. Retrieved from www.scopus.com Wok, S., & Mohamed, S. (2017). Internet and social media in malaysia: Development, challenges and potentials. The Evolution of Media Communication, , 45-64. Retrieved from www.scopus.com Zanuddin, D. H., Sern, T. J., Ahmad, F., Hassan, B. R. A., Zawawi, J. W. M., Hashim, N., & Ishak, M. B. (2017). Burying the news for the public: Agenda cutting of the tamil newspapers and MIC candidate facebook during the 13th general election. Jurnal Komunikasi: Malaysian Journal of Communication, 33(2), 55-72. doi:10.17576/jkmjc-2017-3302-05 |
| This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials. You may use the digitized material for private study, scholarship, or research. |