Retail customer acceptance toward QR code payment system in Malaysia

Norfazlirda Hairani

QR Code Link :
Type :	article
Subject :	H Social Sciences (General)
ISBN :	9780000000000
ISSN :	2367-3370
Main Author :	Norfazlirda Hairani
Additional Authors :	Khalizul Khalid Mahathir Muhamad
Title :	Retail customer acceptance toward QR code payment system in Malaysia

Place of Production :	Tanjung Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2021
Notes :	Lecture Notes in Networks and Systems
Corporate Name :	Universiti Pendidikan Sultan Idris
HTTP Link :	Click to view web link

Abstract : Universiti Pendidikan Sultan Idris

The purpose of this study is to analyze the significant factors that affect the acceptance of retail customers toward Quick Response (QR) code payment system in Malaysia. Cross sectional study was conducted by using convenient sampling which data collected through online survey. The result showed there was significant positive fair correlation between ease of use and acceptance of QR code payment (p value < 0.001, r = 0.796), significant positive fair correlation between social influence and acceptance of QR code payment (p value < 0.001, r = 0.686) and significant positive fair correlation between security and acceptance of QR code payment (p value < 0.001, r = 0.753). The findings provide useful insight into how the retailers should implement QR code payment system efficiently as it will enhance their customer service as most of the retail customers? opted QR code payment system due to its convenience in terms of ease of use. ? 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page