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Type :article
Subject :L Education
ISSN :2147-9100
Main Author :Mustafa Rehman Khan
Additional Authors :Arsalan Mujahid Ghouri
Title :The mediating role of real-time information between location-based user-generated content and tourist gift purchase intention
Place of Production :Tanjung Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2021
Notes :Advances in Hospitality and Tourism Research
Corporate Name :Universiti Pendidikan Sultan Idris
HTTP Link :Click to view web link

Abstract : Universiti Pendidikan Sultan Idris
The global use of Web 2.0 applications has generated enormous volumes of user content. Drawing on cognitive load theory, this study examines unexplored factors that influence gift purchase intention of tourists. The authors identify localization and real-time information for shaping tourists' gift purchase intention, which is facilitated by reduced cognitive overload. Analyzes of the study relies on a sample of 273 foreign tourists in Malaysia. A cross-sectional quantitative study is conducted using partial least square structural equation modeling. Results showed that location-based user-generated content and real-time information significantly affect gift purchase intention of tourists. Moreover, real-time information partially mediates the relationship between location-based user-generated content and gift purchase intention. ? 2021 Akdeniz University Publishing House. All rights reserved.

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