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Type :article
Subject :PJ Semitic
ISSN :2174548X
Main Author :Wan Ab Aziz Wan Daud
Additional Authors :Mohammad Taufiq Abdul Ghani
Title :The usability of i-suyyah: a mobile tourism application for Arab tourists in Malaysia
Place of Production :Tanjung Malim
Publisher :Fakulti Bahasa Dan Komunikasi
Year of Publication :2021
Notes :Enlightening Tourism
Corporate Name :Universiti Pendidikan Sultan Idris
Web Link :Click to view web link
PDF Full Text :Login required to access this item.

Abstract : Universiti Pendidikan Sultan Idris
Globalisation and the rapid growth of technologies call for ease and automation in different aspects, including in tourism. Tourism is an important sector in Malaysia as it generates income for the country. In recent years, Malaysia has seen a surge in the arrival of high-spending Arab tourists. This reflects the need to provide a tool, specifically a tourism mobile application in the Arabic language, that could help ease their journey in Malaysia. Thus, this study aims to determine the usability of the i-Suyyah mobile application for Arab tourists in Malaysia. The data obtained were analysed using the Fuzzy Delphi method, and twelve experts were selected to analyse the fuzziness consensus. It was found that the i-Suyyah mobile application recorded a high percentage of expert consensus, specifically on its usability. All usability items have reached unity with the threshold value of d 0.2, and the percentage of consensus among the expert group is more than 83%. ? 2021, Universidad de Huelva. All rights reserved.

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