Reinterpreting social lifestyle of urban culture within the context of consumerism through print media

This research project investigated the value of social lifestyle of urban culture within shopping malls, through the concept of consumerism that manifest the sense of satisfaction, desire and obsession toward brands and commodities. The research sought vast aspirations and interactions of modern urban lifestyle in experiencing everyday life in the context of materialism and urbanism. The key elements in the research project consist of obsession, emotion, behavior and social interaction. The key artists involved in this research are Andy Warhol, Guillaume Bijl, Peter Blake, Cleas Oldenburg Christo and Jean-Claude, Richard Hamilton, Eduardo Paolozzi, Andre Grusky, Denis Darzacq, Duane Hanson, Barbara Kruger, Claude Closky, and Lou Brothers. The reference artworks carried out a suggestion of how the belief system on consumer lifestyle had been projected and developed. The concept of Urban and Shopping Malls, and the concept of Materialism within Consumerism were used to contextualised the research project. A studio practice method was used through studio experimentation, selfreflection, critique sessions, and contextual review approaches. The research project’s contribution to the field of Fine Art has been to establish the collective issues of new culture of status, leisure and social relationship as new symbolic forms of representation of meaning in shopping malls. The research project contributed in correlating of how shopping malls could become as a continuous changing incubator in producing and shaping current urban trending enthusiastic and culture behavior of desire, satisfaction and expression. Furthermore it would become as a suggestion for new perspective on mind set towards urban culture lifestyle and turn as new culture of desire and satisfaction in everyday life experience.