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Type :article
Subject :HB Economic Theory
Main Author :Cabasag, Marvin A.
Additional Authors :Batan, Buchard L.
Canonigo, John Thomas S.
Inocian, Reynaldo B.
Title :The culture and economic attributes of puso street food industry: basis for a contextualized framework of puso teaching model
Place of Production :Tanjong Malim
Publisher :Fakulti Pembangunan Manusia
Year of Publication :2021
Corporate Name :Universiti Pendidikan Sultan Idris
PDF Full Text :Login required to access this item.

Abstract : Universiti Pendidikan Sultan Idris
Recognizing the cultural and economic attributes of puso is an essential part of Cebuano street food culture and industry that serves as the basis for a contextualized framework of puso teaching model. The study used a grounded theory design with interviews among 18 key research participants. The attributes of puso mirror a social identity in Cebu’s street food industry and culture. Its orientation as a ritual object has shifted to a pragmatic orientation reflecting Cebu city’s fast paced-life. Its new identification creates a changing perspective; its characteristics remain integral to the Cebuano cultural identity; its rapid changes serve as one of the bases for local government units to regulate the industry’s management operations; and serve as a framework in the creation and dissemination of a contextualized teaching framework known as the Contextualized PUSO Teaching Model (CPTM). This innovative and culturebased teaching model addresses all teachers in academia to develop a sufficient grounding of cultural orientation and traditions that may warrant best learning opportunities.  

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