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UPSI Digital Repository (UDRep)
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| Abstract : Universiti Pendidikan Sultan Idris |
| This study is aimed to explore the effectiveness of SCAMPER techniques in clothing
design courses based on student perspectives. SCAMPER is an acronym for particular
techniques that generate ideas namely Substitute, Combine, Adapt, Modify, Put to
Other Use, Eliminate and Rearrange. Creating a multimedia asset can be a challenge,
especially when the students are required to produce it in a short period of time. Hence,
this idea generation technique is introduced to the students to enhance their creativity,
critical thinking and speed in their asset creation. The research design of this study used
a qualitative approach. The sampling technique was used to select 24 students from the
second year majoring in Fashion Design and Merchandiser Apparel in the Faculty of
Arts and Design. Data were collected through interviews, observations and document
analysis. Data were analyzed thematically using NVivo to answer the research
questions. The study has shown that the students thought they could explore and come
up with original ideas to enhance their creativity in solving fashion-related tasks. The
multimedia assets that the students created were not solely limited to video, audio,
graphic design or technical drawing but could include a combination of any media. In
conclusion, the SCAMPER technique will speed up the process of generating ideas for
the tasks given to the students. This technique also produces the students a clear design
path as compared with the mind map technique. Therefore, it is recommended that
fashion lecturers to be encouraged to emphasize and exercise the use of this SCAMPER
technique during the conceptualization process when drawing sketches to help building
up students' creativity and innovative skills. Finally, this technique also will provide
insights to the lecturers about the difficulties faced by the students during ideation stage
and the former can strategize the teaching to facilitate more effective multimedia asset
creation. |
| References |
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