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Type :thesis
Subject :HF Commerce
Main Author :Nor Mas Suryana Tahar
Title :Pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan Multilevel-Marketing (MLM) patuh syariah
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2020
Notes :With cd
Corporate Name :Universiti Pendidikan Sultan Idris
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Abstract : Universiti Pendidikan Sultan Idris
Kajian ini bertujuan untuk mengkaji kesan pengetahuan, daya tarikan syarikat, keperluan peribadi terhadap penglibatan mahasiswa muslim di universiti awam dalam perniagaan  Multilevel-Marketing (MLM) patuh syariah. Kajian ini menggunakan reka bentuk penyelidikan  kuantitatif dengan kaedah tinjauan. Jumlah sampel kajian ialah sebanyak 377 orang mahasiswa muslim  di universiti awam sekitar negeri Perak. Kajian ini menggunakan persempelan rawak berkadaran. Bagi  mengenal pasti tahap setiap pembolehubah, analisis kekerapan dan peratusan dipilih. Selain itu,  kaedah analisis korelasi dan regresi pelbagai digunakan bagi menjawab kesemua persoalan yang  dikaji. Dapatan kajian mendapati bahawa tahap pembolehubah pengetahuan memperolehi skor paling  tinggi iaitu 3.83, diikuti pembolehubah keperluan peribadi dan penglibatan dengan skor purata min  3.80 dan 3.65.Sementara itu, pembolehubah daya tarikan syarikat mencatatkan nilai min terendah  dengan nilai 3.44. Selain itu analisis korelasi mendapati bahawa kesemua pembolehubah bebas iaitu  pengetahuan (r= 0.310), daya tarikan syarikat (r= 0.545), dan keperluan peribadi (r=0.497)  mempunyai hubungan yang positif dengan penglibatan mahasiswa muslim di universiti awam dalam  perniagaan MLM patuh syariah. Walaubagaimanapun, pembolehubah pengetahuan tidak memberi kesan yang  signifikan terhadap penglibatan mahasiswa muslim dalam perniagaan MLM. Secara signifikan,  pembolehubah pengetahuan, daya tarikan syarikat dan keperluan peribadi (F=55.542, p

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