UPSI Digital Repository (UDRep)
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UPSI Digital Repository (UDRep)
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| Abstract : Universiti Pendidikan Sultan Idris |
| This research aims to investigate the factors leading to the success of Emirati women
entrepreneurs. It also investigates the drivers, enablers and barriers toward their success
helping further to design a framework for successful women entrepreneurs. This study
adopted a qualitative approach using purposive sampling to select thirty successful
Emirati women entrepreneurs from different sectors. The study utilized the face-to-face
in-depth interview using semi-structured questions and thematic analysis was used to
analyze the data collected from the interviews. Several themes emerged from the
findings to represent the drivers, enablers and barriers faced by the women
entrepreneurs. The women entrepreneurs regard women entrepreneurs’ motivation, the
unsatisfied work conditions and the benefits seen from being entrepreneur, as the main
driver of their success. The findings also unveiled that the entrepreneurs’ personal
characteristics, the family support and the Government support are the main enablers
leading the Emirati women entrepreneurs to their success. While the male-dominant
culture, the lack of awareness and the lack of training are the major barriers to their
success. In conclusion, this research has created a framework that represents a roadmap
for the success of women entrepreneurs. The main pillars of this framework consist on
the coordination between external factors such as culture, awareness and Government
institutions; and internal factors such as personal characteristics, entrepreneurs’ skills,
family role and financial availability. This study can be adopted by policy makers and
financial institutions in UAE and other Middle Eastern countries to provide a guideline
for women entrepreneurs to succeed in their business. |
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