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Type :thesis
Subject :PL Languages and literatures of Eastern Asia, Africa, Oceania
Main Author :Farah Zulaikha Mokhtar
Title :Pengaruh faktor kos, ekonomi dan sosial terhadap kebarangkalian mengulangi lawatan dalam kalangan pelancong domestik ke Pantai Teluk Nipah, Pulau Pangkor
Place of Production :Tanjong Malim
Publisher :Fakulti Sains Kemanusiaan
Year of Publication :2021
Corporate Name :Universiti Pendidikan Sultan Idris
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Abstract : Universiti Pendidikan Sultan Idris
Kajian ini bertujuan mengenalpasti pengaruh faktor kos, ekonomi dan sosial terhadap kebarangkalian lawatan dalam kalangan pelancong domestik ke Pantai Teluk Nipah, Pulau Pangkor. Oleh itu, kajian ini menggunakan Kaedah Kos Perjalanan Individu (ITCM) sebagai alat untuk mengira nilai ekonomi kawasan pelancongan pinggir pantai berdasarkan perbelanjaan individu pelancong. Dengan menggunakan pensampelan bertujuan, sebanyak 168 soal selidik diedarkan dalam kalangan pelancong tempatan yang telah bermalam di Pulau Pangkor pada 23 hingga 27 Disember 2017. Penggunaan model kajian diadaptasi daripada kajian Raziah (2003) yang mana model sebelum ini adalah daripada Jamal & Redzuan (1997). Namun dalam kajian ini, terdapat beberapa item pembolehubah yang ditambah seperti kos cenderamata, kos internet, kos telefon dan kos perbelanjaan rekreasi. Ordinary Least Square (OLS), min dan analisis logistik dikira untuk mendapatkan kos jumlah perbelanjaan dalam kalangan pelancong tempatan. Nilai R2 menunjukkan 98.8% perubahan dalam kos yang dianggar boleh dijelaskan oleh kos perjalanan. Analisis logistik menunjukkan bahawa pembolehubah seperti jumlah kos   842. 0 1    dan pendapatan   720. 0 2   adalah faktor penentu pengaruh utama dan ketara menjejaskan kebarangkalian lawatan ke pantai Teluk Nipah. Kesimpulannya, penemuan ini juga menyokong hubungan negatif antara jumlah kos dan kebarangkalian lawatan. Oleh itu, jika jumlah kos (TC) berkurangan, kebarangkalian lawatan individu akan meningkat pada masa akan datang. Keputusan analisis menunjukkan kebarangkalian lawatan dalam kalangan pelancong domestik ke Pantai Teluk Nipah adalah 82.4 %. Walau bagaimanapun, umur ( 0.030)  3  bukanlah faktor pengaruh utama dalam menentukan kebarangkalian lawatan ke pantai Teluk Nipah. Implikasi kajian menunjukkan bahawa pihak berkuasa tempatan harus memainkan peranan dalam menyediakan pakej harga pelancongan yang berpatutan agar pelancong dapat membuat lawatan ulangan ke Pulau Pangkor pada masa akan datang.

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