Existentialism conceptual framework of consumer behavior in music product: why consumers buy?

Jia, Li

Abstract

This paper applies qualitative and philological tools to look into the formation process of Music consumer behaviors. At both micro and macro levels, key consumer behaviorism theories are explored. Moreover, marketing stimuli theories, environmental stimuli theories, and self-identity theories are discussed to identify the key determinants of consumer behaviors in the music industry. The paper concludes with a conceptual model that indicates consumer behaviors in the music industry in a collaborative repercussion of these key factors (marketing stimuli, environmental stimuli, self-identity, etc.), which are culture-based and value-oriented. The existentialism conceptual model, through the contribution of such more empirical theories as consumer behavior theory, marketing stimuli theory, environmental stimuli theory, and self-identity theory, helps us understand why consumers buy a music product. As those complex structures of interconnected factors with multiple levels of correlation that call for further empirical research help them self-actualize the human beings, they understand them as consumer behavior in music products is a process of pursuit of its inner essence. Moreover, structural functionalism sheds light on the research objective: such actions and values are all culture-based.

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