Exploring the readiness for business proposal pitching video activity using the competition-based learning model among accounting students

Joseph, Corina

Abstract

The business plan competition using the competition-based learning model is one of the learning activities used for promoting entrepreneurial education and preparing future-ready entrepreneurial graduates. Using the competition-based learning model, a specific learning activity was conducted via the preparation of business proposal pitching video for the Strategic Management (MAF661) course with the theme ‘Sustainable Business Solution or Ideas in Response to COVID-19 Pandemic’. The study aimed to explore the perception of readiness among accounting students to engage in the competition-based learning activity (i.e., preparing the business proposal pitching video for the Strategic Management course). The structured questionnaire was specifically developed and distributed to 54 students from the Bachelor of Accountancy Program (Universiti Teknologi MARA, Sarawak Branch) who underwent the course in September 2020 – January 2021 Semester. The descriptive analysis is carried out to achieve the objective of this study. Overall, more than 80% of the respondents agreed on 23 items (out of 30) in the survey relating to the readiness to engage in the business proposal pitching video competition. The implications, limitations and future research opportunities are also provided in this paper.

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