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Type :final_year_project
Subject :HD Industries. Land use. Labor
Main Author :Ellvinstern Edirin
Title :The influence of trust on online purchase intentions among final year student of Faculty Management and Economics, Universiti Pendidikan Sultan Idris
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2020
Corporate Name :Universiti Pendidikan Sultan Idris
PDF Guest :Click to view PDF file

Abstract : Universiti Pendidikan Sultan Idris
E-commerce was very popular nowadays because of the use of technology in business. A convenient online shopping can increase the trust of consumers to purchase online. Trust also plays a major role in consumer intentions to make a transaction on online shopping. This study aims to identify the influence of trust on online purchase intentions as well as to analyze the influence of perceived ease of use (PEOU) and perceived risk (PR) on trust among students by using Theory Acceptance Model (TAM) as theoretical basis. Method used in this study is in quantitative. Total sample is 154 respondents with sample random sampling method is used and conducted by distributing questionnaire through google forms. Data is measured on five Likert scale and used SPSS (Statistical Package for Social Sciences) version 23. The findings of this research indicate that perceived ease of use (PEOU) have positive significant influence on trust. Different to perceived risk (PR) which accept null hypothesis shows that it is no significant influence on trust due to online shopping provide policies to protect their consumers. Overall trust has a positive significant influence on online purchase intentions. Then, this study suggests that can add more variants of variables related to behavior on online purchase intentions. As conclusion, this research confirms that trust have significant influence on online purchase intentions.   Keywords: E-commerce, Online purchase intentions, Perceived ease of use, Perceived risk, Trust

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