UPSI Digital Repository (UDRep)
Start | FAQ | About

QR Code Link :

Type :final_year_project
Subject :HD Industries. Land use. Labor
Main Author :Ellvinstern Edirin
Title :The influence of trust on online purchase intentions among final year student of Faculty Management and Economics, Universiti Pendidikan Sultan Idris
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2020
Corporate Name :Universiti Pendidikan Sultan Idris
PDF Guest :Click to view PDF file

Abstract : Universiti Pendidikan Sultan Idris
E-commerce was very popular nowadays because of the use of technology in business. A convenient online shopping can increase the trust of consumers to purchase online. Trust also plays a major role in consumer intentions to make a transaction on online shopping. This study aims to identify the influence of trust on online purchase intentions as well as to analyze the influence of perceived ease of use (PEOU) and perceived risk (PR) on trust among students by using Theory Acceptance Model (TAM) as theoretical basis. Method used in this study is in quantitative. Total sample is 154 respondents with sample random sampling method is used and conducted by distributing questionnaire through google forms. Data is measured on five Likert scale and used SPSS (Statistical Package for Social Sciences) version 23. The findings of this research indicate that perceived ease of use (PEOU) have positive significant influence on trust. Different to perceived risk (PR) which accept null hypothesis shows that it is no significant influence on trust due to online shopping provide policies to protect their consumers. Overall trust has a positive significant influence on online purchase intentions. Then, this study suggests that can add more variants of variables related to behavior on online purchase intentions. As conclusion, this research confirms that trust have significant influence on online purchase intentions.   Keywords: E-commerce, Online purchase intentions, Perceived ease of use, Perceived risk, Trust

References

A. Muk, C. Chung. (2015). Applying the technology acceptance model in a two-country

study of SMS advertising. Journal of Business Research. 68 (1), 1-6.

 

Abdullah, F. R. (2016). Investigating the influence of the most commonly used external

variables of TAM on students’ perceived ease of use (PEOU) and perceived

isefulness (PU) of e-portfolios. Computers in Human Behavior, 63, 75-90.

 

Adnan, H. (2014). An Analysis of the Factors Affecting Online Purchasing Behavior of

Pakistani Consumers. International Journal of Marketing Studies, 6(5), 133-

148.

 

Aghdaie, S., Piraman, A., & Fathi, S. (2011). An Analysis of Factors Affecting the

Consumer’s Attitude of Trust and their Impact on Internet Purchasing Behavior.

International Journal of Business and Society, 2(23), 147-158.

 

Ajzen, I. (1991) The theory of planned behavior. Organizational Behavior and Human

Decision Processes 50(2), 179–211.

 

Ajzen, I. and Fishbein, M. (1980). Understanding Attitudes and Predicting Social

Behaviour. Englewood Cliffs, NJ: Prentice-Hall.

 

Akhlaq, A. and Ahmed, E. (2015). Digital commerce in emerging economies: factors

associated with online shopping intentions in Pakistan. International Journal of

Emerging Markets, Vol. 10 No. 4, 634-647.

 

Alias, W. N. (2016). 40,000 tertipu beli telefon atas talian. Berita Harian.

 

Ayub, A. M. (2007). Kaedah penyelidikan sosio ekonomi edisi ke-3. Kuala Lumpur:

Dewan Bahasa dan Pustaka.

 

Bashir, S., Anwar, S., Awan, Z., Qureshia, T. W., and Memon, A. B. (2018). A holistic

understanding of the prospects of financial loss to enhance shopper's trust to

search, recommend, speak positive and frequently visit an online shop. Journal

of Retailing and Consumer Services, 42, 169–174.

 

Bland M. (2015). An Introduction to Medical Statistics, Fourth Edition. Oxford: Oxford

University Press.

 

Bonera, M. (2011). The propensity of e-commerce usage: the influencing variables.

Management Research Review, 34(7), 821-837. doi:

10.1108/01409171111146706.

 

Boris Blumberg, Donald R. Cooper and Pamela S. Schindler. (2011). Business Research Methods Third 

European Edition. New York: McGraw-Hill Education (UK) Limited.

 

Bougie, U. S. (2016). Research Method for Business, A Skill Building Approach Seventh Edition. 

United Kingdom: John Wiley and Sons Ltd.

 

Bret Hanlon & Bret Larget. (2011). Samples and Populations. Case Study on Sex and Older Women, 1-6.

 

C. M. Chiu, E. T. G. Wang, Y. H. Fang, and H. Y. Huang. (2012). Understanding Customers Repeat 

Purchase Intentions in B2C E- commerce: The Roles of Utilitarian Value, Hedonic Value and Perceived 

Risk. Inform. Sys. J., vol. 24, 85-114.

 

Chin, A.G., Harris, M. A., and Brookshire, R. (2018). A bidirectional perspective of trust and risk 

in determining factors that influence mobile app installation. International Journal of Information 

Management 39, 49–59.

 

Cho, Y. C. (2015). Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase 

Intention In The Online Environment. International Journal of Management & Information Systems – 

First Quarter 2015 Volume 19, Number 1, 30-31.

 

Close, A.G. and Kukar-Kinney, M. (2010). Beyond buying: motivations behind consumers’ online 

shopping cart use. Journal ofBusiness Research, Vol. 63 Nos 9/10, 986-992.

 

Coakes, S. J., & Steed, L. (2007). SPSS Version 14.0 for windows: Analysis without anguish. Milton: 

John Wiley & Sons.

 

Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.).

Hillsdale: Erlbaum.

 

Commision, M. C. (2017). Internet Users Survey 2017. Selangor: Malaysian Communications and 

Multimedia Commission.

 

Corbitt, B.J., T. Thanasankit and H. Yi. (2003). Trust and e-commerce: A study of consumer 

perceptions. Electronic Commerce Research and Applications, 2(3), 203-215.

 

D'Alessandro, S., Girardi, A., and Tiangsoongnern, L. (2012). Perceived risk and trust as 

antecedents of online purchasing behavior in the USA gemstone industry.

Asia Pacific Journal of Marketing and, 433-460.

 

D'Alessandro, S., Girardi, A., and Tiangsoongnern, L. (2012). Perceived risk and trust

as antecedents of online purchasing behavior in the USA gemstone industry .

Asia Pacific Journal of Marketing and Logistics, 24 (3), 433-460.

 

Daud, Norzini Mohd, Nur Ridhuan Nor Shamsudin, Nuranika Shamimi Zaidan, Nur

Khadihaj Mohamed, Intan Salwani. (2016). Factors that influence student's

behavior on online shopping in Malaysia. PONTE International Scientific

Researchs Journal. doi: 10.21506/j.ponte.2016.4.10

 

David Wilkinson & Peter Birmingham. (2003). Using Research Instruments A Guide

for Reearchers. London: Routledgefalmer.

 

Davis, F. D. (1986). Technology Acceptance Model for Empirically Testing New End-

User Information Systems: Theory and Results, in MIT Sloan School of

Management. Cambridge: MA.

 

Davis, F. D., and V. Venkatesh. (1996). A critical assessment of potential measurement

biases in the technology acceptance model: Three experiments Internet. Journal

Human Computer Studies, 45, 19-45.

 

Davis, F. D., Bogozzi, R., P., & Warshaw, P., R. (1989). User acceptance of computer

technology: A comparison of two theoretical models. Management Science, 35,

982-1003.

 

Dowling, G.R., and Staelin, R. (1994). “A Model of Perceived Risk and Intended Risk-

Handling Activity. Journal of Consumer Research, Vol. 21, 19-134.

 

Faria Iram, Ammar Rashid, Muhammad Mahboob Khurshid and Muhammad Noman

Shafique. (2019). Impact of Customer Satisfaction on Customer Advocacy;

Mediating Role of Trust. Asian Journal of Scientific Research, 12 , 488-495.

 

Farrimond, H. (. (2017). The ethics of research, Chapter 3 in the BERA/SAGE

Handbook of Educational Research. London, New York: SAGE Publications

Ltd.

 

Fathema N, Shannon D, Ross M. (2015). Expanding The Technology Acceptance

Model (TAM) to Examine Faculty Use of Learning Management Systems

(LMSs) In Higher Education Institutions. MERLOT Journal of Online Learning

and Teaching Vol.11, No. 2, 210-232.

 

Fink, A. (2003). The Survey Handbook 2nd Edition. Thousand Oaks, CA: SAGE.

 

Gangeshwer, D. K. (2013). E-Commerce or Internet Marketing: A Business Review

from Indian Context. International Journal of u- and e-Service, Science, and

Technology, (6)6, 187-194.

 

Gary Kinchin and Julie-Ann Edwards. (2018). Pilot Study, Does It Really Matter?

Learning Lessons. International Journal of Social Science Research Volume 6,

No 1, 1.

 

Gefen, D. (2000). E-commerce: The Role of Familiarity and Trust. The International

Journal of Management Science, 28, 725-737.

 

Gefen, D., Karahanna, E. and Straub D.W. (2003). Trust and Tam in Online Shopping:

an Integrated Model. MIS Quarterly, Vol. 27, No. 1, 51-99.

 

Ghaffar, M. N. (1998). Penyelidikan pendidikan. Skudai: Universiti Teknologi

Malaysia.

 

Ghosh, M. (2010). Telecoms fraud. Computer Fraud & Security, 14-17.

 

Group, T. (2016). Retrieved from Asia’s Top Internet Scams and How to Stay Safe:

https://www.telenor.com/media/articles/2016/asias-top-internet-scams-andhow-

to-stay-safe/

 

Haddad, Rami J., Youakim Kalaani. (2014). Google Forms: A Real-Time Formative

Assessment Approach for Adaptive Learning. Proceedings of the 2014

American Society for Engineering Education, ASEE Annual Conference and

Exposition Indianapolis, Indiana.

 

Hair Jr., J. F. et al. (1998). Multivariate Data Analysis with Readings. Englewood Cliffs:

NJ: Prentice-Hall.

 

Iqbal, S., Rehman, K. and Hunjra, A.I. (2012). Consumer intention to shop online: B2C

e-commerce in developing countries. Middle East Journal ofScientific

Research, Vol. 12 No. 4.

 

Irda Agustin Istiwi, Isnalita. (2018). Trust and Purchasing Intention in E-Commerce:

Lazada Indonesia. Advances in Social Science, Education and Humanities

Research, volume 165 2nd.

 

Ismail, R. (2015). Metodologi penyelidikan teori dan praktis. Bangi, Selangor:

Universiti Kebangsaan Malaysia.

 

Isoraite, M. (2018). Electronic Commerce: Theory and Practice. IJBE: Integrated

Journal of Business and Economics, 194-200

 

J. O. B. Rotimi, R. Lambers, and F. Zaeri. (2016). Trust and Interorganizational

Interactions for Managing Conflicts in a Blended Team. J. of Leg. Aff. and Disp.

Resol. in Eng. and Constr., vol. 8, no. 1.

 

Jamali, S.K., Samadi, B. and Marthandan, G. (2014). Prioritizing electronic commerce

technologies in Iranian family SMEs. Interdisciplinary Journal ofContemporary

Research in Business, Vol. 6 No. 2, 148-180.

 

Jun, G., & Jaafar, N. (2011). A study on Consumers’ Attitude towards Online Shopping

in China. International Journal of Business and Social Science, 2(22), 122-132.

 

Junyong, I. (2017). Introduction of a pilot study. Korean Journal of Anesthesiology, 1.

Keneth C. Laudon and Carol Guercio Traver. (2016). E-commerce 12th Edition. United

States: Pearson Education, Inc.

 

Khan, A. G. (2016). Electronic Commerce: A Study on Benefits and Challenges in an

Emerging Economy. Global Journal of Management and Business Research: B

Economics and Commerce, (16)1.

 

Kilausuria binti Abdullah, Faiszatulnasro Mohd Maksom, Md Sahrom Abu. (2015).

Online Fraud: A review on Current Trend and Mitigation to Reduce the Threat.

e-Security Vol: 38.

 

Kim, D.J., Ferrin, D.L., & Rao, H.R. (2008). A trust-based consumer decision-making

model in electronic commerce: The role of trust, perceived risk, and their

antecedents. Decision Support Systems, 44(2), 544-564.

 

Kim, J. and Lennon, S.J. (2013). Effects of reputation and website quality on online

consumers’ emotion, perceived risk and purchase intention: based on the

stimulus-organism-response model. Journal ofResearch in Interactive

Marketing, Vol. 7 No. 1, 33-56.

 

Ko, H.J., Jung, J.M., Kim, J.Y. and Shim, S.W. (2004). Cross-cultural differences in

perceived risk of online shopping. Journal ofInteractive Advertising, Vol. 4 No.

2, 20-29.

 

Konting, M. M. (1994). Kaedah Penyelidikan Pendidikan. Kuala Lumpur: Dewan

Bahasa dan Pustaka, Kementerian Pendidikan Malaysia.

 

Kothari, C. R. (2004). Research Methodology: Methods and Techniques (Second

Revised Edition). New Delhi: New Age International (P) Limited, Publishers.

 

Krejcie & Morgan. (1970). Table For Determining Sample Size From A Given

Population. Retrieved from

https://rosma212.wordpress.com/2011/12/17/penentuan-saiz-sampel/

 

Laroche, M., Yang, Z., McDougall, G.H.G. and Bergeron, J. (2005). Internet versus

bricks-and-mortar retailers: an investigation into intangibility and its

consequences. Journal of Retailing, Vol. 81 No. 4, 251-267.

 

Lee Mathew K. O. & Turban E. (2001). A Trust Model for Consumer Internet Shopping.

International Journal of Electronic Commerce Volume 6, 2001 - Issue 1, 75-91.

 

Ling, K.C., L.T. Chai, AND T.H. Piew. (2010). The effects of shopping orientations,

online trust and prior online purchase experience e toward customers’online

purchase intention. International Business Research, 3(3), 63-76.

 

Lissitsa, S., and Kol, O. (2016). Generation X vs. Generation Y–A decade of online

shopping . Journal of Retailing and Consumer Services 31, 304–312.

 

Lohse, G.L. and Spiller, P. (1998). Electronic Shopping. Communications of the ACM,

41, 81-87.

 

Malaysia, D. o. (2016). Usage of ICT by Business and E-commerce. Economic Cencus

(pp. 1-2). The Office of Chief Statistician Malaysia.

 

Mark Sauders, Philip Lewis, Adrian Thornhill. (2009). Research Method for Business

Students fifth Edition. England: Pearson Education Limited.

 

McKnight D. H., Choudbury V.,Kacmar C. (2002). The impact of initial consumer trust

on intentions to transact with a web site: a trust building model. Journal of

Strategic Information Systems 11, 297–323.

 

McKnight, D.H., Choudhury, V., and Kacmar, C. (2002). Developing and validating

trust measures for e-commerce: an integrative typology. Information Systems

Research, 13 (3), 34-59.

 

McKnight, D.H., Cummings, L.L. and Chervany, N.L. (1998). Initial Trust Formation

in New Organizational Relationships (Special Topic Forum on Trust in and

Between Organizations. Academy of Management Review,23(3), 472-490.

 

Meskaran, F., Ismail, Z. and Shanmugam, B. (2013). Online purchase intention: effects

of trust and security perception. Australian Journal ofBasic and Applied

Sciences, Vol. 7 No. 6, 307-316.

 

Mishra P, Pandey CM, Singh U, Gupta A, Sahu C, Keshri A. (2019). Descriptive

statistics and normality tests for statistical data. Ann Card Anaesth, 67-72.

 

Morosan, C. (2012). Theoretical and empirical considerations of guests’ perceptions of

biometric systems in hotels. Journal of Hospitality and Tourism Research, Vol.

36 No. 1, 52-84.

 

MyCert. (2016). Retrieved from MyCert Incident Statistics.:

https://www.mycert.org.my/statistics/2016.php

 

Pallant, J. (2007). SPSS Survival Guide: A Step by Step Guide to Data Analysis Using

SPSS for Windows. 3rd Edition. New York: Open University Press.

 

Paul C. Cozby & Scot C. Bates. (2015). Method in Behavioural Research 12th Edition.

New York: McGraw-Hill Education.

 

Pavlou, P. (2003). Consumer acceptance of electronic commerce: Integrating trust and

risk with the technology acceptance model. International Journal of Electronic

Commerce, 7(3), 101-134.

 

Pervez Ghauri and Kjell Gronhaug. (2010). Research Methods in Business Studies

Fourth Edition. England: Pearson Educational Limited.

 

Petar Milin & Olga Hadzic. (2011). Moderating and Mediating Variables. International

Encyclopedia of Statistical Science.

 

Piaw, C. Y. (2006). Kaedah penyelidikan buku 1. Kuala Lumpur: Mc-Graw-Hill Sdn.

Bhd.

 

Razali, S. N. (2002). Analisis data dalam penyelidikan pendidikan. Kuala Lumpur:

Dewan Bahasa dan Pustaka.

 

Revels, J., Tojib, D. and Tsarenko, Y. (2010). Understanding consumer intention to use

mobile services. Australasian Marketing Journal (AMJ), Vol. 18 No. 2, 74-80.

 

Robert V Krejcie & Daryle W. Morgan. (1970). Determining Sample Size for Research.

Educational and Psychological Measurement, 30, 607-610.

 

Rong Li and Jaejon Kim. (2007). The Effects of Internet Shoppers' Trust on Their

Purchasing Intention in China. Informação Journal of Information Systems and

Technology Management, 269-286.

 

Rouibah, K., Abbas, H. and Rouibah, S. (2011). Factors affecting camera mobile phone

adoption before e-shopping in the Arab world. Technology in Society, Vol. 33

Nos 3/4, 271-283.

 

Rouibah, K., Lowry, P.B., and Hwang, Y. (2016). The effects of perceived enjoyment

and perceived risks on trust formation and intentions to use online payment

systems: New perspectives from an Arab country. Electronic Commerce

Research and Applications, http://dx.doi.org/10.1016/j.elerap.2016.07.001.

 

Saunders, M., Lewis, P., & Thornhill, A. (2012). Research Methods for Business

Students (6 ed.). Pearson.

 

Schierz, P.G., Schilke, O. and Wirtz, B.W. (2010). Understanding consumer acceptance

of mobile payment services: an empirical analysis. Electronic Commerce

Research and Applications, Vol. 9 No. 3, 209-216.

 

Schlosser, A.E., White, T.B. and Lloyd, S.M. (2006). Converting web site visitors into

buyers: how web site investment increases consumer trusting beliefs and online

purchase intentions. Journal of Marketing, Vol. 70 No. 2, 133-148.

 

Sekaran, U. (2000). Research methods for business : a skill-building approach. Third

Ed. New York : John wiley & Sons, Inc., 288.

 

Selvarajah Krishnan, Iiham Sentosa, Siti Nurain, Nur Amalia, Syakila Syamim, Wan

Nur Hafizah. (2017). E-commerce Issues on Customer’s Awareness in

Malaysia. International Journal of Finance and Accounting.

 

Seyed Rajab Nikhashem, Farzana Yasmin, Ahsanul Haque, Ali Khatibi. (2011). Study

on Customer Perception towards Online Ticketing in Malaysia. Eproceedings

for 2011 International Research Conference And Colloquium.

 

Shafique Ur Rehman, Anam Bhatti, Rapiah Mohamed, Hazeline Ayoup. (2019). The

moderating role of trust and commitment between consumer purchase intention

and online shopping behavior in the context of Pakistan. Journal of Global

Entrepreneurship Research, 16-25.

 

Shahriari, S., Shahriari, M., Ggheiji, S. (2015). E-commerce and it impacts on global

trend and market. International journal of research-Granthaalayah, 49-55.

 

Sharma, S. (2019). Descriptive Statistic and Factorial Design. International

Management, 1.

 

Shin, K.Y., Choo, G.W. and Park, T.J. (2001). Determinants of Using Internet shopping

shopping malls. Journal of MIS Research, Vol. 10, No. 1, 279-301.

 

Sims, L. (2018). Building Your Online Store With WordPress and WooCommerce.

United States: Apress.

 

Venkatesh, V. (2000). Determinants of perceived ease of use: Integrating control,

intrinsic motivation, and emotion into the technology acceptance mode.

Information system research, 46(2), 342-365.

 

Warner, R. M. (2008). Applied Statistics: From Bivariate Through Multivariate

Techniques. United States: SAGE.

 

Wu, P. (2009). User Acceptance of Emergency Alert Technology: A Case Study, : .

Proceedings of the 6th International ISCRAM Conference. Gothenburg,

Sweden.

 

Yousafzai, S. Y., Pallister, J. G., & Foxall, G. R. (2003). A proposed model of e-trust

for electronic banking. Technovation, 23(11), 847–860.

 


This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page

Installed and configured by Bahagian Automasi, Perpustakaan Tuanku Bainun, Universiti Pendidikan Sultan Idris
If you have enquiries, kindly contact us at pustakasys@upsi.edu.my or 016-3630263. Office hours only.