UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
E-commerce was very popular nowadays because of the use of technology in business.
A convenient online shopping can increase the trust of consumers to purchase online.
Trust also plays a major role in consumer intentions to make a transaction on online
shopping. This study aims to identify the influence of trust on online purchase intentions
as well as to analyze the influence of perceived ease of use (PEOU) and perceived risk
(PR) on trust among students by using Theory Acceptance Model (TAM) as theoretical
basis. Method used in this study is in quantitative. Total sample is 154 respondents with
sample random sampling method is used and conducted by distributing questionnaire
through google forms. Data is measured on five Likert scale and used SPSS (Statistical
Package for Social Sciences) version 23. The findings of this research indicate that
perceived ease of use (PEOU) have positive significant influence on trust. Different to
perceived risk (PR) which accept null hypothesis shows that it is no significant influence
on trust due to online shopping provide policies to protect their consumers. Overall trust
has a positive significant influence on online purchase intentions. Then, this study
suggests that can add more variants of variables related to behavior on online purchase
intentions. As conclusion, this research confirms that trust have significant influence on
online purchase intentions.
Keywords: E-commerce, Online purchase intentions, Perceived ease of use, Perceived
risk, Trust |
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