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Type :final_year_project
Subject :HD Industries. Land use. Labor
Main Author :Anis Shafinas Ismail
Title :Faktor kebergunaan dan pengaruh rakan sebaya yang mempengaruhi niat pembelian dalam talian dalam kalangan pelajar tahun akhir Fakulti Pengurusan dan Ekonomi di Universiti Pendidikan Sultan Idris
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2020
Corporate Name :Universiti Pendidikan Sultan Idris
PDF Guest :Click to view PDF file

Abstract : Universiti Pendidikan Sultan Idris
Kajian ini dijalankan untuk mengkaji faktor kebergunaan dan pengaruh rakan sebaya ke atas niat pembelian dalam talian pelajar tahun akhir Fakulti Pengurusan dan Ekonomi, Universiti Pendidikan Sultan Idris (UPSI). Terdapat dua faktor yang difokuskan dalam kajian ini iaitu kebergunaan dan pengaruh rakan sebaya. Sampel kajian ini terdiri daripada 113 orang pelajar tahun akhir Fakulti Pengurusan dan Ekonomi, UPSI. Analisis regresi pelbagai digunakan untuk menguji hipotesis yang dicadangakan. Kajian ini adalah satu kajian deskriptif kuantitatif yang berbentuk tinjauan. Instrumen yang digunakan dalam kajian ini adalah boring soal selidik. Kajian ini menggunakan perisian Statistical Package for the Social Sciences (SPSS) versi 23 dalam proses penganalisisian data. Dapatan kajian ini menunjukkan bahawa niat pembelian dalam talian pada dua pengaruh, iaitu kebergunaan dan pengaruh rakan sebaya mempunyai hubungan yang signifikan. Kajian ini dapat memberi maklumat berguna kepada penyelidik lain yang ingin meluaskan kajian ini dan Kementerian Pendidikan Malaysia bagi merangkan program pengurusan perniagaan. Namun, replikasi dan penambahbaikan terhadap kajian ini amatlah diharapakan.

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