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UPSI Digital Repository (UDRep)
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| Abstract : Universiti Pendidikan Sultan Idris |
| The starting point of students to start an online business is because of the existence of
the intention towards venturing new things. Start an online business is something
common towards students who are interested to have extra income while pursuing their
study. This study focus on to examine the influence of personal attributes and family
support towards the intention to start-up online business among Sultan Idris Education
University (UPSI) students. Theory of Planned Behaviour (TPB) are adopt in explaining
the relationship between the variables. The data was collected using survey
questionnaire towards 107 students in UPSI that was not involved in any business
activity. The questionnaire validated can be used for further measurement of the
intention to start-up online business. The Cronbach’s alpha was used to test the
reliability of the questionnaire. Where multiple regression analysis has been used to test
the relation of personal attributes and family support. The findings of this research
shows there is significant positive relation between personal attributes and family
support towards the intention to start-up online business. Personal attributes of the
students does influence them to have the intention to start-up online business. The
intention on starting an online business too are positively influence by the support from
the family. As the P-value for the two variables are less than 0.05, hence there are
connection between the two dependent variables towards the intention to start online
business. This study will give an insight to higher education institutions on enhancing
or widen current entrepreneurship programs to encourage and influence the students to
have the intention to start their own online business. |
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