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Type :final_year_project
Subject :HD Industries. Land use. Labor
Main Author :Liew, Christine Wen Ting
Title :Factor influencing the intention to start-up online business among Malaysian students
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2020
Corporate Name :Universiti Pendidikan Sultan Idris
PDF Guest :Click to view PDF file

Abstract : Universiti Pendidikan Sultan Idris
The starting point of students to start an online business is because of the existence of the intention towards venturing new things. Start an online business is something common towards students who are interested to have extra income while pursuing their study. This study focus on to examine the influence of personal attributes and family support towards the intention to start-up online business among Sultan Idris Education University (UPSI) students. Theory of Planned Behaviour (TPB) are adopt in explaining the relationship between the variables. The data was collected using survey questionnaire towards 107 students in UPSI that was not involved in any business activity. The questionnaire validated can be used for further measurement of the intention to start-up online business. The Cronbach’s alpha was used to test the reliability of the questionnaire. Where multiple regression analysis has been used to test the relation of personal attributes and family support. The findings of this research shows there is significant positive relation between personal attributes and family support towards the intention to start-up online business. Personal attributes of the students does influence them to have the intention to start-up online business. The intention on starting an online business too are positively influence by the support from the family. As the P-value for the two variables are less than 0.05, hence there are connection between the two dependent variables towards the intention to start online business. This study will give an insight to higher education institutions on enhancing or widen current entrepreneurship programs to encourage and influence the students to have the intention to start their own online business.

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