UPSI Digital Repository (UDRep)
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UPSI Digital Repository (UDRep)
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| Abstract : Universiti Pendidikan Sultan Idris |
| Kajian ini dijalankan bertujuan untuk mengenalpasti faktor-faktor yang mempengaruhi
gelagat pembelian dalam kalangan pelajar UTP dan UiTM Seri Iskandar terhadap
produk penjagaan diri yang halal. Terdapat empat faktor yang dinilai didalam kajian ini
iaitu sikap, norma subjektif, kawalan terhadap kelakuan dan agama. Kajian ini
menggunakan pendekatan kuantitatif di mana \borang soal selidik diedarkan kepada
responden yang terdiri daripada pelajar UTP dan UiTM Seri Iskandar. Kajian yang
dijalankan melibatkan 400 orang responden. Kaedah persampelan yang digunakan
dalam kajian ini adalah persampelan rawak mudah. Dapatan yang dikumpulkan
dianalisis dengan menggunakan perisian “Statistical Package for Social Science (SPSS)
Versi 25.0. Analisis yang dijalankan termasuklah analisis deskriptif, korelasi Pearson
dan regrasi berganda. Berdasarkan dapatan kajian, ianya jelas menunjukkan bahawa
sikap (β=0.156, p |
| References |
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