Peranan dan cabaran wanita dalam pembangunan produk makanan tradisional untuk program keusahawanan pelancongan berasaskan komuniti: kajian kes Lembah Lenggong, Perak Darul Ridzuan

Fatimah Hassan

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Type :	article
Subject :	HD28 Management. Industrial Management
Main Author :	Fatimah Hassan
Additional Authors :	Mastura Jaafar Norziani Dahlan Mohd Faiz Hilmi
Title :	Peranan dan cabaran wanita dalam pembangunan produk makanan tradisional untuk program keusahawanan pelancongan berasaskan komuniti: kajian kes Lembah Lenggong, Perak Darul Ridzuan

Place of Production :	Tanjong Malim
Publisher :	Fakulti Sains Kemanusiaan
Corporate Name :	Universiti Pendidikan Sultan Idris
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Abstract : Universiti Pendidikan Sultan Idris

Sumbangan golongan wanita kepada ekonomi rumahtangga, komuniti setempat dan pembangunan negara tidak boleh dipertikaikan lagi. Namun kesan sumbangan dan penglibatan ini boleh berubah mengikut lokasi. Artikel ini bertujuan untuk menentukan peranan dan cabaran golongan wanita luar bandar dalam pembangunan produk makanan traditional untuk pelancongan warisan di Lembah Lenggong, Perak Darul Ridzuan. Pembangunan produk makanan di bawah projek Warisan Dapur Komuniti Kampung Luat (WDKKL) ini adalah sebahagian daripada projek golongan wanita di bawah program keusahawan pelancongan berasaskan komuniti atau community-based tourism entrepreneurship (CBTE). CBTE ini diperkenalkan dengan tujuan untuk meningkatkan pendapatan komuniti setempat ekoran daripada perolehan status Tapak Warisan Dunia UNESCO oleh Lembah Lenggong pada tahun 2012. Penemuan kajian mendapati antara peranan projek golongan wanita ini disamping penjanaan sumber pendapatan tambahan mereka termasuklah untuk pemeliharaan identiti setempat, penerokaan nilai sejarah serta budaya dan pemerkasaan pelancongan warisan Lembah Lenggong. Sementara cabaran yang di hadapi termasuklah kelemahan operasi pengendalian aktiviti, kekurangan penerapan amalan keusahawaan, kaedah pemasaran produk secara konvensional dan masalah pusingan modal. Pembangunan produk masakan tradisional sebegini adalah suatu inisiatif yang perlu dirangsang dan diperkukuhkan agar pelancongan warisan setempat dapat diperkasa dan penglibatan golongan wanita terutama di luar bandar dapat dipertingkatkan. Secara tidak langsung ia berupaya meningkatkan sumbangan golongan wanita kepada ekonomi rumahtangga, kepada komuniti setempat dan akhirnya kepada pembangunan pelancongan warisan peringkat tempatan dan kebangsaan.

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