UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
Social media is fast becoming a medium for encouraging interaction and collaborative
learning among learners and instructors. Examining the factors affecting social media
adoption in higher education is still in short supply. These factors fluctuate from one study
to the other due to variations in characteristics, including settings, participants, and
infrastructure. Thus, it can be argued that there is a need for a comprehensive model that
could measure the students’ adoption of social media under any situation regardless of the
characteristics above. Accordingly, this study develops a social media-based educational
framework using the social constructivism theory (SCT). To evaluate the adoption of the
developed framework, this study is believed to be the first that develops a comprehensive
theoretical model by extending the TAM with the most frequent external factors that
achieved significant results in the previous literature. The PLS-SEM is employed to
validate the developed theoretical model based on data collected through questionnaire
surveys from 734 students in Oman. Out of 16 formulated hypotheses, 13 were supported.
The main findings showed that perceived enjoyment (PE), perceived critical mass (PCM),
perceived compatibility (PC), and information quality (IQ) significantly impact perceived
usefulness (PU). The results also indicated that PE, self-efficacy (SE), facilitating
conditions (FC), and IQ significantly affect perceived ease of use (PEOU). However, PU
was not affected by subjective norm (SN) and SE. Similarly, PEOU was not influenced by
PC. More interesting, the developed model explains a remarkable variance (76.2%) in the
behavioral intention to use social media. Practitioners and instructors need to consider the
significant predictors in formulating their social media-based courses to maintain the
adoption of these platforms for educational purposes. Further, social media-based courses
need to be designed in a way that is user-friendly and useful. |
References |
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