UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
Mak Yong, a Malaysian performing art, is one of the Intangible Cultural Heritage
(ICH) awarded by UNESCO in 2005. The Mak Yong’s declination was due to several
issues including state government restrictions and prohibitions, lack of financial
support and sponsorship, diminishing of elder performers, and the rise of
digitalisation era. The advancement of digital technology and media seems to have a
positive impact to the preservation of ICH. Therefore, this study is set to discover the
level of acceptance for digistising Mak Yong amongst novice and expert practitioners,
as well as to explore the potential of motion capture technology in order to digitally
preserve the Mak Yong facial expressions, and to propose a new model of Aesthetic
Experience (AX) that can improve the digital experience of Mak Yong. This study has
adopted the Design Thinking model with five stages; emphatise, define, ideate,
prototype and test. The Design Thinking research approach is based on alteration and
non-linear properties that are suitable for the development and design of stimulus
prototype. Qualitative methods are also used in this research including a semistructured
interview with four Mak Yong experts and a focus group discussion
(FGD). The FGD was attended by sixteen participants with educational backgrounds
in theater and performance, and divided into two different virtual discussions. By
utilizing the Atlas.ti 8 software for data analysis, this study uncovered the three
themes as the main findings namely digital preservation through; expert’s verification,
social media promotion and the potential of new media applications. The findings
have also revealed that digital preservation has a significant impact on Mak Yong's
performing art and AX during the transmission process. The theory of AX and
diffusion of innovation were discussed, which has led to the formation of a new
framework called the Diamond model of AX. |
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