The power of media is not to simply inform, but to transform the viewers’ beliefs, and to influence people positively and/or negatively based on their interpretations. Thus, this study was conducted to understand Islamic commodification signs on advertisement and to explore the effects of semantic noise interpretation based on the visual communication design meaning used. Symbolic interactionism and communication model are the two important theories in the visual field that are used as the main framework of the study. The study began with content analysis of 7 billboards as case study and continued with semi-structured interviews to get in-depth feedback from 12 informants. Maximum variation sampling was selected ranging from industry practitioner, educator to students from the same field. Thematic analysis is applied in this qualitative study, and subsequent analysis using symbolic interactionism theory in describing the result. The Islamic element is often appear in images and text.....

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Religious beliefs play a significant role including brand preference by adapting symbolic associations to motivate better engagement, which reflects the audience's personal behavioral dimension (values and beliefs) in marketing activities. However, religiosity's role in the development of a brand image by religious visual communication design is rarely discussed, even though there are emotional connections in the marketing activities. This studys objective is to understand how culture, specifically religiosity, could affect the brand image through local ads appeal. Five different brands from outdoor advertisements were selected as a case study for this research. A qualitative study was employed to obtain an in-depth appreciation in sociological context. Thus, seven informants of expertise participated using semi-structured interviews as the data collection tool and continued with thematic analysis assisted by Atlas.ti in identifying patterns across the collected datasets. Three main th.....

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