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Total records found : 4
Simplified search suggestions : Mohd Fauzi Harun
12021
Article
The commodification of religion as symbolic interactionism in advertising
Mohd Fauzi Harun
The power of media is not to simply inform, but to transform the viewers’ beliefs, and to influence people positively and/or negatively based on their interpretations. Thus, this study was conducted to understand Islamic commodification signs on advertisement and to explore the effects of semantic noise interpretation based on the visual communication design meaning used. Symbolic interactionism and communication model are the two important theories in the visual field that are used as the main framework of the study. The study began with content analysis of 7 billboards as case study and continued with semi-structured interviews to get in-depth feedback from 12 informants. Maximum variation sampling was selected ranging from industry practitioner, educator to students from the same field. Thematic analysis is applied in this qualitative study, and subsequent analysis using symbolic interactionism theory in describing the result. The Islamic element is often appear in images and text.....

701 hits

22023
Article
The effects of religiosity in ads toward brand image
Mohd Fauzi Harun
Religious beliefs play a significant role including brand preference by adapting symbolic associations to motivate better engagement, which reflects the audience's personal behavioral dimension (values and beliefs) in marketing activities. However, religiosity's role in the development of a brand image by religious visual communication design is rarely discussed, even though there are emotional connections in the marketing activities. This studys objective is to understand how culture, specifically religiosity, could affect the brand image through local ads appeal. Five different brands from outdoor advertisements were selected as a case study for this research. A qualitative study was employed to obtain an in-depth appreciation in sociological context. Thus, seven informants of expertise participated using semi-structured interviews as the data collection tool and continued with thematic analysis assisted by Atlas.ti in identifying patterns across the collected datasets. Three main th.....

219 hits

32024
Article
A Review of Learner’s Model for Programming in Teaching and Learning
Hafizul Fahri bin Hanafi, Abu Zarrin Bin Selamat, Mohd Fauzi Bin Harun, Miftachul Huda
Over recent years, computer science (CS) teachers and instructors have faced several challenges in helping students strengthen their understanding of programming. The existing assessment methods could be more effective in assessing students' programming skills and knowledge, thus requiring a review of issues surrounding the instruction of programming courses. Against this backdrop, the authors systematically reviewed the current literature to identify several socio-cognitive factors that can help develop a learner model for learning programming. Specifically, the Systematic Reviews and Meta-Analyses (PRISMA) technique was utilized to identify and select relevant articles from three primary online databases: Scopus, Web of Science, and Eric. Initially, 401 relevant papers were identified and retrieved, further reduced to only 24 articles based on specific selection criteria. As revealed, several demographic factors (such as gender, age, ethnicity, and socioeconomic status) and socio-cog.....

28 hits

42024
Article
The Visual Rhetoric in Comics for Reader Interpretation and Engagement to Meaning-Making in the Medium
Muliyati Binti Mat Alim, Ida Puteri binti Mahsan, Mohd Fauzi Bin Harun
Comics are a unique form of sequential art that combines text and visual graphics to tell a story. In academic circles, the purposeful use of visual elements to convey meaning or visual rhetoric has been gaining increasing attention. This research explores how comics' use of visual rhetoric affects readers' interpretations of and interactions with the medium. Additionally, the study seeks to explore how the discussion about models and concepts used affects readers' interactions with the medium and their meaning-making processes. To achieve this, the research employed qualitative methods, using descriptive and semi-systematic approaches to gather information on visual rhetoric related to three predetermined objectives. The study's results advance the field of comics studies by offering new insights into the potential of visual rhetoric to convey complex ideas and abstract concepts. It also contributes to the academic study of comics by providing fresh perspectives on using visual rhetor.....

24 hits

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