UPSI Digital Repository (UDRep)
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Total records found : 2 |
Simplified search suggestions : Nur Nadia Abd Mubin |
1 | 2021 article | Cyber-security culture towards digital marketing communications among small and medium-sized (SME)entrepreneurs / by Aiman Huzrin Adleena Huzaizi, Siti Nor Amalina Ahmad Tajuddin, Khairul Azam Bahari, Kamaruzzaman Abdul Manan & Nur Nadia Abd Mubin Siti Nor Amalina Ahmad Tajuddin Cybersecurity is a multidisciplinary field of study that focuses on preserving and protecting data and information from a wide range of threats and dangers. This study presents a cyber securi ty culture for assessing the knowledge, attitude and practice towards digital marketing communications among small and medium sized entrepreneurs. The objectives of this study were to identify the knowledge, attitudes, and practices of cyber security cultu re toward digital marketing communications among small and medium sized entrepreneurs in Selangor, as well as to look into the relationship between knowledge and practice in this area. This study utilized a quantitative methodology in the form of a survey, with respondents being selected at random from a list of numbers and from a box of random numbers. Several lists were generated using Instagram business account listings, telegram entrepreneur groups, the National Entrepreneurs Institute, and the Kuala Selangor District Council webpage for rec..... 1477 hits |
2 | 2023 article | Content analysis of cybercrime infographic Nur Nadia Abd Mubin Malaysia is one of the vulnerable regions of cyberattack in which cybercrimes continue to increase at alarming rate. Cyber criminals are attacking not only organisations but also individuals. Various types of cybercrimes that have resulted in significant financial losses have been reported in the media. Despite the daily coverage of cybercrime incidents, people continue to fall victims. Keeping the public informed of the potential online threats should not be taken for granted. This study argues that effective communication of cybersecurity information is essential to enhance publics resilience in dealing with cybercrimes. Infographic is a useful tool for conveying cybersecurity information. Infographic is a visual communication that is often used to communicate complex messages that include science related information. Literature on infographics often emphasizes on its key components that include; visual, content and knowledge. As a visual form of communication, it makes information a..... 106 hits |