This study aimed to determine the influence of the public relation factors namely objectives alignment, public engagement, and technology use, on the corporate image factors namely customer satisfaction, service quality, and customer loyalty of the National Archive in the United Arab Emirates. This study adopted a quantitative approach. The study sample consisted of 272 users of The National Archive, and the sample was selected using simple random sampling. Data were collected using a questionnaire as a research instrument and analyzed using multiple linear regression, in addition to the correlation analysis to test the relationship between the public relation factors and the corporate image factors. The findings revealed that public engagement (_=-2.738, p=0.007), and technology use (_=3.790, p=0.000) as significant predictors of the corporate image at _=0.05. In particular, the influence of technology use on the corporate image of the National Archive is positive. In conclusion, the .....

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